This is for the Chetak Business Unit which is primarily the 2 wheeler electric vehicle - Chetak. The Bajaj brand is well known in all pockets of India, and CTL is a subsidiary of Bajaj Auto. An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region. The ASM would be a part of the Electric Vision of the company.
2. REPORTING RELATIONSHIPS
Reporting to
Direct Reports
Vice President (SALES )
NIL
3. INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
- Sales team
- Marketing team
- Finance team
- Network Development team
- Sales Planning team
- Service team
- Dealerships
- Interaction with customers / unions
- BAFL , Other financers
4. JOB REQUIREMENTS
Educational Qualifications
Essential: Any post graduate (MBA) from Tier 2 colleges.
Desired: Post graduate (MBA) from a premier institute.
Work Exp
Min: 3
Max: 8
Need for travel
High
75%
5. KEY COMPETENCIES
Technical/Functional
- Understanding of sales processes
- Dealership Management
- Product Knowledge
- Market Intelligence
- Competition Tracking
- Network development
- Negotiation and Conflict Resolution
- Sales Training
- Local Activation
- BTL activations
- Marketing
Behavioural
- Continuously raise the bar
- Ensure results with speed
- Meet customer expectations
6. KEY RESPONSIBILITIES
Sales Vs. Targets:
- Achieving the sales targets through channel partners in the assigned region
- Increasing the market share for the assigned region by providing strategic directives
- Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales
- Updating market developments periodically to facilitate proactive steps to combat competition
- Analyzing market sales data and customer satisfaction data
- Drive volume and Market Share growth in all categories sold
Network Coverage:
- Identifying the network gaps & identify prospective dealers
- Managing the business by monitoring each dealership in terms of viability and profitability
- Identifying current towns for Expansion
Systems and Processes:
- Capturing ASM best practices and deploy them horizontally in concerned areas
- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
- Timely entering targets and achievements on internal platform (CDMS)
Manpower:
- Ensuring adequacy of manpower at channel partners
- Timely training of the Dealership Sales Manpower
BTL/Local Level Marketing:
- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction
Stock and Working Capital:
- Managing the funds flow to the dealerships and ensure optimization of working capital
- Stock planning & correction
Finance:
- Manage funds flow to the dealerships by way of coordinating with the Financiers
- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships
The above list is not exhaustive and could evolve with changing needs & priorities of the company
📌 Area Sales Manager Raipur (India)
🏢 Bajaj Auto
📍 India
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