Own and execute the end-to-end SEO strategy to grow organic traffic, search visibility, and qualified leads

Conduct keyword research, competitor analysis, and chance mapping across blogs, landing pages, and core website pages

Implement on-page and technical SEO optimisations, including meta tags, internal linking, site structure, schema basics, page speed, and Core Web Vitals

Collaborate with content writers and designers to optimize content based on search intent, readability, and E-E-A-T principles

Monitor performance using Google Search Console, GA4, Ahrefs/SEMrush, and convert insights into actionable SEO improvements

Identify and help resolve technical SEO issues such as indexing problems, crawl errors, duplication, redirects, and CWV issues in coordination with developers

Plan and execute content refresh, pruning, and optimisation strategies to improve rankings and CTR





Support Google Merchant Center SEO by optimising product titles, descriptions, images, structured data, and resolving feed errors or disapprovals

Improve YouTube discoverability by optimising video titles, descriptions, tags, thumbnails, and aligning video content with search intent

Ensure website content is structured, clear, and reliable so it can be understood and surfaced by AI-based search features like Google AI Overviews

Strengthen brand and content visibility across AI platforms (ChatGPT, Gemini, etc.) by improving content clarity, trust signals, and information quality

Track SEO impact on traffic, engagement, and leads, not just keyword rankings

Stay updated with Google algorithm updates, AI-led search changes, and evolving SEO best practices

📌 SEO Executive (India)
🏢 Thrivetribe Wellness
📍 India