Role Overview We are looking for a data-driven Retention Marketing Associate to own the post-acquisition customer journey. You will be responsible for designing and executing automated strategies across E-Mail, WhatsApp, SMS/RCS to drive repeat purchases, increase Customer Lifetime Value (LTV), and reduce churn.

Key Responsibilities Journey Mapping & Automation: Build end-to-end automated flows (onboarding, abandoned cart, post-purchase, win-back) using retention marketing tools.

Multi-Channel Execution: Manage high-impact campaigns across E-Mail, WhatsApp, SMS/RCS to ensure consistent brand messaging and conversions.

Segmentation: Use behavioural and transactional data to create dynamic audience segments (e.g., high-spenders, at-risk users)



for personalized outreach.

Optimization: Run continuous A/B tests on copy, timing, and channel mix to improve conversion rates.

Performance Tracking: Monitor and report on core metrics, including Repeat Purchase Rate, Churn Rate, CTR, and LTV.

Qualifications Experience: 2-5 years in retention or lifecycle marketing within a D2C or e-commerce business.

Technical Skills: Proficiency in CRM platforms and specialized marketing tools.

Analytical Depth: Robust grasp of cohort analysis and unit economics.

📌 Retention Marketing Associate (Mumbai)
🏢 Pinklay
📍 Mumbai