Job Title- Regional Sales Manager Location- Kolkata Experience- 5-10 years About the Role- Mars Cosmetics is looking for a agile and result-oriented Regional Sales Manager (RSM) to lead and grow our General Trade business across Kolkata and the surrounding region. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor led retail). Key Responsibilities- - Own and deliver the primary and secondary sales targets for Kolkata region through the General Trade channel.

- Build strong retail coverage by expanding the number of productive outlets (chemists, cosmetics stores, department stores, kirana/general stores) in GT.
- Drive market penetration and range-selling of Mars Cosmetics' product portfolio across urban, semi-urban, and rural markets.
- Lead, train, and manage a team of Sales Officers/Territory Sales Executives and distributor sales representatives (DSRs) to ensure market coverage and productivity.
- Monitor and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI.
- Plan and execute in-market promotional activities, trade schemes, and visibility drives to boost sell-out.
- Track competitor activity, pricing,



and market trends;

share actionable inputswith the marketing and sales leadership.

- Ensure adherence to company's trade policies, credit norms, and distributor management guidelines.
- Prepare and present periodic sales reports (daily/weekly/monthly) covering primary, secondary, and tertiary sales.

Required Skills & Experience- - 5–10 years of experience in Sales, strictly from the beauty/ cosmetics industry- this is a mandatory requirement.

- Proven track record of managing and growing General Trade (GT) business, this is a mandatory requirement.
- Candidates with only Beauty Advisor (BA) background will NOT be considered. We are looking for someone from a core sales/ distribution role (Sales Officer, Territory Sales Executive, Area Sales Manager, RSM, or similar), not counter/BA-led retail sales.
- Strong experience in distributor management, secondary sales, and last-mile retail execution.
- Demonstrated ability to build and lead a field sales team (Sales Officers/DSRs).
- Sound understanding of the Kolkata/West Bengal trade landscape (distributors, wholesale markets, key retail clusters) is highly preferred.

📌 Regional Sales Manager (Howrah)
🏢 MARS Cosmetics
📍 Howrah