Company Description Sorta Famous is a PR and communications agency that helps brands be seen, heard, and remembered for the right reasons. In a crowded media landscape, the agency focuses on clarifying brand stories, reaching the right audiences, and building lasting reputations through strategic, results-driven work. Services span media strategy, brand positioning, crisis communications, and narrative-driven storytelling.

Guided by a philosophy of asking better questions, communicating clearly, and showing up consistently, Sorta Famous prioritizes meaningful, ego-free influence. The team works closely with clients to ensure every campaign reflects clarity, confidence, and impact.

Role Description The Public Relations Executive role at Sorta Famous is a full-time, in office position based in Mumbai. In this role, the executive manages day-to-day media interactions, drafts and distributes press releases, and coordinates coverage with journalists and publications.

Responsibilities include developing and executing PR campaigns, maintaining media lists, monitoring press mentions, and preparing reports on campaign performance. The role involves crafting clear, compelling communication materials such as pitches, talking points, and briefing documents,



and supporting brand positioning and reputation management initiatives. The executive collaborates with internal teams and clients to ensure messaging is consistent, timely, and aligned with overall communication strategy.

Qualifications

- Candidates should possess strong Public Relations and Media Relations skills, including experience building and maintaining relationships with journalists and media outlets.
- Candidates should possess skills in Writing and Press Releases, with the ability to draft clear, accurate, and engaging content for diverse audiences.
- Candidates should possess excellent Communication skills, both written and verbal, to present ideas, handle queries, and represent clients professionally.
- Candidates should possess abilities in campaign planning, stakeholder management, and basic knowledge of digital and social media channels as they relate to PR.
- Relevant qualifications such as a bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field are preferred.
- Prior experience in a PR agency or communications role, strong organizational skills, attention to detail, and the ability to work in a fast-paced, on-site environment in Mumbai will be beneficial.

📌 Public Relations Executive (India)
🏢 Sorta Famous
📍 India