02 Aug
|
Zonka Technologies
|
Gurugram
02 Aug
Zonka Technologies
Gurugram
Role
We're looking for a Product Marketer to own how Zonka Feedback shows up in the market - the positioning, the story, and the content that carries it.
You'll learn the product inside out, sharpen what makes us different, and turn every release into content that drives adoption and pipeline, working across Product, Sales, and Marketing
What you'll do
- Develop deep, working knowledge of the product - features, workflows, integrations, and use cases and own the product content engine for Zonka Feedback.
- Build the messaging hierarchy from category narrative down to feature-level value props keeping it sharp, differentiated, and true to the product.
- Own go-to-market for new features and releases end to end: narrative, assets, enablement, and the launch plan that gets adoption, not just announcements.
- Write product-focused content: feature deep-dives, integration guides, use-case articles, comparisons, and how-tos.
- Repurpose long-form content into distribution-ready formats for Social Media.
- Partner with content, SEO/AEO, and demand-gen efforts to make sure the top-of-funnel and product story are aligned - comparison pages, launch content, customer stories,
and thought leadership.
- Create visual assets - blog banners, social creatives, infographics, product diagrams - in Canva/Figma, and maintain a product screenshot and asset library for sales and marketing.
- Script, record, and publish product walkthrough videos and feature explainers
- Build a repeatable pipeline so every meaningful release turns into blog + video + social assets + enablement, reliably
- Stay close to customers, adoption signals, and feed that insight back into Product and Marketing.
What we're looking for
- 3+ years in product marketing, ideally in B2B SaaS/ CX, feedback, or survey experience is a plus.
- Clear, structured writing with a focus on product value and buyer relevance
- Strong instinct for positioning and differentiation; you can articulate why us without falling back on feature lists.
- Cooperative operator who can work across Product, Sales, and Marketing and drive alignment
- Familiarity with GEO/AEO and how AI answer engines are changing how buyers discover software.
📌 Product Marketer (Gurugram)
🏢 Zonka Technologies
📍 Gurugram