- Market Sensing &
- Product Definition

- Conduct deep-dive market research to identify trends, pain points, and "whitespace"

opportunities.

- Translate customer insights into transparent, actionable product specifications and feature sets.

- Define the product roadmap, positioning, and use-case clarity to ensure competitive

differentiation.

- Branding and Packaging

- Lead both functional and visual packaging as per brand norms

- Ensure packaging is optimised for cost and logistics efficiency overall.

3.

Commercial

Alignment &

- GTM Strategy

- Own the P&L; for your product categories; define pricing, cost-structures, and margin targets.

- Collaborate with sales and marketing teams to build winning Go-To-Market strategies.





- Ensure product alignment with regional and channel-specific requirements (B2B/D2C).

- Development &
- Launch Ownership

- Lead cross-functional efforts with Engineering and Sourcing teams to drive product

development within timelines.

- Oversee end-to-end launch execution, including packaging design, sales messaging, and

digital channel rollout.

- Performance &
- Lifecycle Management

- Monitor post-launch performance, including sell-through rates, customer feedback, and return

analysis.

- Drive iterative improvements and lifecycle decisions (rationalization vs. innovation) based on

data.

📌 Product Manager (Jalandhar)
🏢 RMX Industries
📍 Jalandhar