Hiring for Product Growth marketing 10 years experience in financial services Mutual Fund domain experience mandatory Growth marketing - Performance Marketing 20 Oversee and optimize digital MF and IE campaigns across platforms Google Meta programmatic etc to drive investor acquisition app usage and product discovery Work closely with the digital agencies and internal teams to manage budgets design campaign constructs improve ROAS and track performance against KPIs Growth marketing - Investor Retention Engagement Strategy 40 Build and execute communication strategies to improve investor retention across retail direct and HNI segments through segmentation personalization and use of Martech Oversee and develop lifecycle journeys and drip campaigns that align with investor behavior tenure and preferences working closely with the data and digital assets teams Create design and approve content for investor communication Product Marketing - Product Strategy 40 Own and deliver marketing support for various mutual fund businesses and categories - International HNIs Wealth function MF categories etc Translate investment product ideas into compelling investor-friendly stories thought-leadership pieces and campaign content Collaborate with CIO office sales and product teams to understand fund positioning and craft transparent differentiated narratives Lead and implement brand-building campaigns for those specific segments that reinforce our identity as a trustworthy research-driven investor-first mutual fund house Education qualification MBA