Company Description Pureverse Pvt Ltd is an India-based fast-moving consumer goods (FMCG) company focused on truly organic, authentic, and sustainably crafted everyday essentials. The brand offers products such as organic and infused honey, cold-pressed and wood-pressed oils, premium A2 cow ghee, farm-fresh jaggery, and natural sweeteners.

Every product is naturally sourced, chemical-free, rigorously tested for quality, purity, and freshness, and produced with sustainability in mind. Pureverse aims to rebuild trust in everyday essentials and promote a healthier lifestyle by building a community that values purity, health, and traditional processes. The company is expanding its presence across home kitchens and global shelves, creating opportunities for professionals passionate about purpose-driven, clean-label brands.

Role Description This is a full-time, on-site Product and Brand Manager role based in Thane. The Product and Brand Manager will oversee the end-to-end lifecycle of Pureverse products, including concept development, positioning, packaging, and go-to-market planning, ensuring alignment with the brand’s focus on purity and sustainability.

The role involves conducting market and consumer research, tracking competitor activities, and identifying trends to inform product development and portfolio optimization. The individual will manage brand strategy and communication across channels, coordinate campaigns, and work closely with sales, marketing,



and supply chain teams to drive product visibility and performance. Day-to-day responsibilities include planning and executing promotional activities, monitoring sales and brand metrics, collaborating with external agencies and vendors, and preparing regular performance reports and recommendations for leadership.

Qualifications

- Demonstrated skills in Market Planning and Market Research, with the ability to analyze consumer insights and translate them into actionable product and brand strategies.
- Proficiency in Brand Management, including brand positioning, communication, and campaign execution across digital and offline channels.
- Experience in Product Management, covering product lifecycle management, pricing, packaging, and portfolio optimization in FMCG or related sectors.
- Robust Sales-related skills, including partnering with sales teams to design trade promotions, support channel strategies, and track performance against targets.
- Bachelor’s or master’s degree in Marketing, Business Management, or a related field.
- Ability to work collaboratively with cross-functional teams and external partners; strong project management and organizational skills.
- Excellent written and verbal communication skills, with attention to detail and an understanding of consumer-facing messaging.
- Prior experience in organic, health-focused, or clean-label FMCG brands is an advantage.

📌 Product and Brand Manager (Thane)
🏢 Pureverse
📍 Thane