Role- PPC Specialist

JOB ID- JOB027

Job Summary

We are looking for a PPC Specialist with 2-5 years of experience to lead and scale our paid media campaigns across Google, Meta, and LinkedIn. You will be directly responsible for performance strategy, budget allocation, conversion tracking, and driving high-ROI growth.

Core Technical Responsibilities & Qualifications

- Platform Management: Hands-on setup, execution, and continuous optimization of campaigns across:
- Google Ads (Search, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)

- LinkedIn Ads
- Analytics & Tracking: Expert setup and troubleshooting of GA4, Google Tag Manager (GTM), Meta Pixels, LinkedIn Insight Tags, and UTM tracking.
- Budget & Optimization: Dynamic budget management to lower CPA/CPL and maximize ROAS; structured A/B testing on ad creatives, copy, bidding, and landing pages:

- Certifications (Good To have)
- Google Ads Certifications (Search/Display/Measurement)
- Meta Certified Media Buying / Digital Marketing Associate
- LinkedIn Marketing Solutions Certification

Additional Skills-

- Data-Driven Analysis:



Leverages analytics over intuition to make strategic decisions and solve complex campaign issues.
- Ownership & Accountability: Takes full initiative over budget efficiency and performance outcomes with minimal supervision.
- Adaptability: Pivots quickly based on platform updates, algorithm shifts, and performance trends.
- Detail-Oriented Precision: Maintains strict accuracy across tracking setups, budget caps, spelling, and targeting rules.
- Concise Reporting & Copywriting: Distills complex data into clear summaries for stakeholders while crafting persuasive, stage-specific ad copy.
- Cross-Functional Collaboration: Partners effectively with design, content, and web teams on creative briefs and landing page optimization.

Why Join Us

- Prospect to work with a dynamic team in fascinating projects.
- 5 days office (Monday to Friday) with Flexible timings.
- We offer competitive compensation alongside standard security benefits, including Provident Fund (PF) contributions and comprehensive Mediclaim/ESIC coverage.

📌 PPC Specialist (Kolkata)
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📍 Kolkata