About the Role

We are looking for a motivated and analytical Performance Marketing Executive (Fresher) to join our marketing team. This role is ideal for candidates who are passionate about digital marketing, paid advertising, and data-driven growth. You will work closely with the marketing team to plan, execute, and optimize online advertising campaigns across multiple platforms.

Key Responsibilities

- Plan, launch, monitor, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.

- Create, shoot, and edit engaging Instagram Reels, Stories, and short-form video content for advertising campaigns.

- Develop high-converting ad creatives, captions, and marketing copies for paid campaigns.

- Collaborate with the design and marketing teams to create visually appealing ad creatives and promotional content.

- Monitor campaign performance and analyze key metrics such as CPC, CTR, CPM, CPA, and ROAS.

- Conduct audience research, competitor analysis, and A/B testing to improve campaign performance.

- Track campaign budgets and optimize ad spending for maximum return on investment.

- Stay updated with the latest digital marketing trends, Meta Ads updates, and social media trends.

- Maintain campaign reports, performance dashboards, and marketing documentation.





- Generate creative ideas for promotional campaigns and contribute to brand awareness initiatives through organic and paid content.

Requirements

- Bachelor's degree in Marketing, Business, Computer Applications, or any relevant discipline (or final-year students).

- Basic understanding of digital marketing concepts.

- Solid analytical and problem-solving skills.

- Good communication and presentation skills.

- Familiarity with Microsoft Excel or Google Sheets.

- Eagerness to learn paid advertising platforms.

- Ability to work in a fast-paced startup environment.

- Strong attention to detail and willingness to learn

Preferred Skills

- Basic knowledge of Meta Ads Manager and Google Ads.

- Familiarity with Instagram Reels, social media trends, and short-form video content.

- Ability to shoot, edit, and publish engaging Reels using tools such as CapCut, VN Editor, Premiere Pro, or similar software.

- Basic understanding of Google Analytics (GA4) and campaign performance tracking.

- Knowledge of Canva, Photoshop, or other creative design tools.

- Understanding of A/B testing, audience targeting, and campaign optimization.

- Familiarity with AI tools such as ChatGPT for content creation and marketing productivity.

- Strong analytical mindset with attention to detail and willingness to experiment with new marketing strategies.

Pay: ₹200,000.00 - ₹300,000.00 per year

Work Location: In person

📌 Performance Marketing(Fresher) (Hadapsar)
🏢 saveinpe24 innovation
📍 Hadapsar