Position: Performance Marketing & Website Manager Location : Lodhi Road, New Delhi Job Summary We are looking for an experienced Performance Marketing & Website Manager to lead our digital admissions marketing initiatives across multiple school branches. The ideal candidate should have a proven track record of generating high-quality admission leads, preferably in the K-12 education sector, and possess expertise in managing end-to-end performance marketing campaigns, website optimization, landing pages, analytics, and conversion tracking. The candidate must be highly analytical, ROI-driven, and capable of managing the complete digital lead generation funnel - from campaign strategy to lead acquisition and optimization.

Candidates must provide a portfolio, case studies, campaign reports, or dashboards demonstrating measurable results achieved in previous organizations.

Key Responsibilities Performance Marketing • Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns focused on student admission lead generation.

- Develop annual, quarterly, and seasonal admission campaign strategies.
- Optimize campaigns for high-quality leads, lower Cost Per Lead (CPL), and higher admission conversions.
- Continuously monitor campaign performance and improve ROI through data-driven optimizations.
- Conduct audience research, competitor analysis, keyword research, and market analysis.
- Perform A/B testing of audiences, creatives, copies, CTAs, landing pages, and forms.
- Manage advertising budgets efficiently and maximize return on investment.
- Create remarketing campaigns for parents who have interacted with our website or advertisements.

Campaign

Tracking & Analytics • Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion API, Google Conversion Tracking, and custom events.

- Configure complete conversion tracking across the website and landing pages.
- Ensure accurate attribution and campaign performance measurement.
- Build dashboards and present weekly/monthly performance reports with actionable insights.
- Monitor key KPIs such as: o Cost Per Lead (CPL) o Cost Per Admission o CTR o ROAS o Conversion Rate o Lead Quality o Admission Conversion % Landing Pages & Lead Funnel Optimization • Create high-converting landing pages for admission campaigns across different school branches.
- Design interactive admission enquiry forms that encourage parents to engage while collecting high-quality lead information.
- Continuously optimize landing pages for better conversion rates through A/B testing.
- Improve page speed,



mobile responsiveness, UX, and conversion paths.
- Work with designers and developers to ensure seamless implementation.

Website

Management • Manage and maintain the websites of all school branches.

- Coordinate with individual branches to gather and implement website updates, admission notices, events, achievements, announcements, blogs, and other content.
- Ensure website content remains accurate, updated, and aligned with the school's branding.
- Monitor website performance, uptime, responsiveness, and security.
- Coordinate with developers for technical improvements and issue resolution.
- Improve user experience and navigation to increase enquiry generation.

Creative

Direction for Paid Campaigns • Clearly define creative requirements for every campaign.

- Provide the Social Media & Design team with detailed creative briefs, including: o Image concepts o Video concepts o Messaging o Headlines o Hooks o Call-to-Actions o Ad formats o Creative variations for testing • Stay updated with advertising trends and recommend creative formats that are currently performing well in the education sector.
- Guide the creative team using campaign insights and market data rather than assumptions. CRM & Lead Management • Ensure seamless integration between website forms, landing pages, advertising platforms, and CRM.
- Monitor lead flow and troubleshoot tracking or integration issues.
- Improve lead quality by implementing better qualification forms and tracking mechanisms.
- Coordinate with the admissions team to understand lead quality and optimize campaigns accordingly. SEO & Website Optimization • Implement on-page SEO best practices.
- Conduct keyword research for admission-related searches.
- Optimize landing pages and website content to improve organic visibility.
- Monitor website health using Google Search Console and Analytics.
- Recommend technical SEO improvements where required. Research & Market Intelligence • Study competitors admission campaigns, offers, creatives, landing pages, and digital strategies.
- Identify recent advertising opportunities and emerging trends in education marketing.
- Recommend innovative digital strategies to improve admissions performance.





Required Skills • Meta Ads Manager • Google Ads • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Meta Pixel • Meta Conversion API • Google Conversion Tracking • Landing Page Optimization • Conversion Rate Optimization (CRO) • WordPress / Elementor (or similar CMS) • CRM Integration (LeadSquared preferred) • Basic SEO • Google Search Console • A/B Testing • Microsoft Excel / Google Sheets • Strong analytical and reporting skills Experience Required • 3–6+ years of experience in Performance Marketing.

- Mandatory experience in lead generation campaigns.
- Preference will be given to candidates with experience running successful admission campaigns for Schools, Educational Institutions, Universities, or EdTech companies.
- Candidates from other industries must demonstrate exceptional lead generation performance through measurable business results.

Portfolio

Requirement (Mandatory) Candidates must share:

- Campaign Portfolio • Case Studies • Meta Ads screenshots (where permissible) • Google Ads performance reports • Looker Studio / Analytics dashboards • Lead Generation Reports • Performance Reports showing: o Number of Leads Generated o Cost Per Lead o ROAS o Conversion Rate o Campaign Objectives o Business Outcomes Key Deliverables The selected candidate will be responsible for:
- Generating high-quality admission enquiries.
- Reducing Cost Per Lead while improving lead quality.
- Managing the complete paid marketing funnel.
- Building and optimizing landing pages for higher conversions.
- Managing website updates across all school branches.
- Setting up and maintaining tracking infrastructure (Meta Pixel, GA4, GTM, Conversion API).
- Providing data-backed creative requirements for paid campaigns.
- Coordinating with the Social Media, Design, Admissions, and Website teams.
- Delivering monthly growth reports with optimization recommendations.

What We're Looking For The ideal candidate should be someone who:

- Has a strong understanding of the education admissions funnel.
- Thinks strategically and makes decisions based on data.
- Can independently plan, execute, optimize, and scale lead generation campaigns.
- Understands what creatives, messaging, and ad formats work best for school admissions.
- Can collaborate effectively with creative, content, admissions, and technical teams.
- Has excellent communication and project management skills.
- Is proactive, detail-oriented, and focused on delivering measurable business results.

📌 Performance Marketing & Website Manager (Delhi)
🏢 Banyan Tree Schools
📍 Delhi