– Digital Head (Performance Marketing)About Fitspire

At Fitspire, we're redefining the way India approaches health and nutrition.

Built on our philosophy of "Aspire to Fitness," we create innovative, science-backed nutritional products that make healthy living simple, accessible, and effective. Our portfolio includes proteins, wellness supplements, functional nutrition, and healthy snacks designed to help consumers achieve their fitness goals without compromising on quality or taste.

Trusted by 10 lakh+ families , Fitspire has emerged as one of India's fastest-growing health and wellness brands with a solid omnichannel presence across our D2C website, Amazon, Flipkart, Blinkit, Swiggy Instamart , and other leading marketplaces.

As we continue to scale, we are looking for an experienced Digital Head – Performance Marketing to drive profitable digital growth, build scalable acquisition strategies, and lead a high-performing marketing team.

Position: Digital Head – Performance Marketing Role Overview The Digital Head – Performance Marketing will own the end-to-end digital growth strategy across paid media, D2C, marketplaces, and quick commerce. This leadership role is responsible for driving digital revenue, customer acquisition, marketing profitability, campaign performance, analytics, and team development.

The ideal candidate combines strategic thinking with strong execution capabilities and has proven experience scaling high-growth consumer brands through data-driven marketing.

Key Responsibilities 1. Performance Marketing

- Lead performance marketing across Meta, Google, YouTube, Amazon Ads, and other paid media platforms.
- Develop and execute customer acquisition strategies focused on profitable growth.
- Achieve monthly revenue, ROAS, and acquisition targets.
- Continuously optimize key performance metrics including:
- ROAS
- CAC
- CPA
- CPC
- CPM
- CTR
- Conversion Rate
- Identify, test, and scale new growth opportunities through continuous experimentation.

2. Digital Revenue Ownership Own the digital business across:

- D2C Website
- Amazon
- Flipkart
- Blinkit
- Swiggy Instamart
- Other online marketplaces

Responsibilities include:
- Delivering monthly revenue and sales targets.
- Driving sustainable month-on-month growth.
- Improving profitability and contribution margins.
- Monitoring channel performance and optimizing investments.

3. Campaign Strategy & Execution

- Develop monthly campaign calendars aligned with business goals.




- Lead product launches and seasonal campaigns.
- Build acquisition, remarketing, and retention funnels.
- Execute A/B testing across creatives, audiences, landing pages, and offers.
- Scale winning campaigns while improving efficiency and profitability.

4. Website & Conversion Optimization (CRO)

- Improve website conversion rates.
- Optimize landing pages and customer journeys.
- Reduce cart abandonment.
- Increase Average Order Value (AOV).
- Improve checkout completion rates.
- Enhance overall user experience and website performance.

5. Team Leadership

- Lead, mentor, and develop a high-performing digital marketing team.
- Set team goals, KPIs, and performance expectations.
- Conduct regular reviews and coaching sessions.
- Allocate budgets and resources effectively.
- Foster a culture of ownership, collaboration, innovation, and accountability.

6. Analytics & Reporting Own daily, weekly, and monthly reporting dashboards covering:

- Revenue
- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- Average Order Value (AOV)
- Marketing Efficiency Ratio (MER)
- Repeat Purchase Rate

Generate actionable insights to improve business performance and marketing efficiency. 7. Budget Management

- Develop monthly media plans and budgets.
- Allocate spends across channels based on performance.
- Monitor campaign efficiency and budget utilization.
- Maximize returns while maintaining profitability.

8. Creative Strategy Collaborate with the Creative team to:

- Review campaign creatives.
- Develop compelling messaging and concepts.
- Test multiple creative variations.
- Continuously improve ad performance through experimentation.

9. Marketing Technology Manage and optimize the marketing technology ecosystem including:

- Meta Pixel
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion APIs
- Attribution Tracking
- Marketing Automation Platforms
- Reporting Dashboards

Key Performance Indicators (KPIs) Business

- Digital Revenue Achievement
- Revenue Growth
- Sales vs Target
- Gross Profit
- Contribution Margin

Performance Marketing

- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM




- Frequency
- Conversion Rate

Website

- Website Revenue
- Sessions
- Conversion Rate
- Average Order Value (AOV)
- Cart Abandonment Rate
- Checkout Completion Rate

Customer

- New Customer Acquisition
- Repeat Purchase Rate
- Customer Retention
- CAC
- LTV:CAC Ratio

Team

- Reporting Compliance
- Campaign Launch Timelines
- Weekly Plan vs Achievement
- Team Productivity
- Cross-functional Collaboration

Skills & Expertise

- Performance Marketing
- Meta Ads
- Google Ads
- Amazon Advertising
- Shopify
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Rate Optimization (CRO)
- Marketing Analytics
- Media Planning & Budget Management
- Excel / Google Sheets
- Team Leadership & People Management

Experience & Qualifications

- 5+ years of experience in Performance Marketing or Digital Marketing.
- Proven success in scaling D2C brands and managing high-growth digital businesses.
- Strong expertise across Meta, Google, Amazon Ads, marketplaces, and quick commerce.
- Deep understanding of customer acquisition, retention, attribution, and profitability.
- Experience leading high-performing marketing teams.
- Excellent analytical, commercial, communication, and stakeholder management skills.

Key Deliverables

- Achieve monthly revenue and ROAS targets.
- Scale profitable growth across all digital channels.
- Improve acquisition efficiency, retention, and customer lifetime value.
- Execute campaigns on time with measurable business impact.
- Build scalable growth strategies across D2C and marketplaces.
- Deliver accurate daily, weekly, and monthly performance reports.
- Develop and lead a high-performing digital marketing team.
- Continuously improve campaign performance, operational efficiency, and profitability.

What Success Looks Like As the Digital Head – Performance Marketing , you will:

- Own the digital business end-to-end and drive sustainable growth.
- Make data-driven decisions that maximize revenue and profitability.
- Build scalable systems, processes, and growth frameworks.
- Lead with accountability, agility, and an execution-first mindset.
- Inspire and develop a high-performing team.
- Continuously optimize marketing performance to deliver measurable business outcomes.

If you're passionate about building one of India's leading health and wellness brands and thrive in a fast-paced, ownership-driven environment, we'd love to hear from you.

📌 Performance marketing specialist (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi