Performance Marketing Specialist (App & Web) About The Role We are looking for a results-driven Performance Marketing Specialist to manage and optimize paid acquisition and retention campaigns across Meta and Google for both web and mobile app platforms. This is a hands-on execution role where you'll independently build,

launch, optimize, and analyze campaigns while driving business growth through efficient media spend.

Key Responsibilities Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads.

Manage Campaigns For

- Website conversions
- App installs
- In-app purchase campaigns
- Remarketing & retargeting
- Google Shopping & Performance Max (PMax)

Manage product feeds through Google Merchant Center. Build and optimize audience segments including interest, custom, lookalike, and retargeting audiences.

Own Campaign Tracking And Attribution Using

- Meta Pixel & Conversions API (CAPI)
- Google Tag Manager & GA4
- Mobile Measurement Platforms (AppsFlyer, Adjust, or Branch)

Monitor and optimize app campaigns considering iOS ATT, SKAdNetwork (SKAN), and attribution limitations.

Maintain clean UTM structures and campaign tracking for accurate reporting.

Partner with the creative team to test ad creatives, messaging, formats, and offers.

Plan channel budgets, monitor spend pacing, and optimize campaigns to achieve

ROAS, CAC, and CPO targets.

Prepare regular performance reports with actionable insights and optimization recommendations.





Required Skills & Experience 2-4 years of hands-on experience managing Meta Ads and Google Ads campaigns for eCommerce businesses or performance marketing agencies.

Strong Expertise In

- Meta Ads Manager
- Google Ads
- Google Ads Editor
- Google Merchant Center

Experience Running

- Website conversion campaigns
- App install campaigns
- App purchase campaigns

Hands-on experience with Mobile Measurement Platforms (AppsFlyer, Adjust, or Branch).

Valuable Understanding Of

- GA4
- Meta Pixel & CAPI
- Attribution models
- UTM tracking
- iOS ATT & SKAdNetwork

Experience with audience segmentation, remarketing, and funnel optimization. Ability to plan media budgets and optimize campaign performance.

Strong Analytical Skills With a Solid Understanding Of

- ROAS
- CAC / CPA
- CTR
- CVR
- AOV
- CPC

Success in This Role Well-structured and accurately tracked campaigns. Continuous optimization to improve campaign performance and reduce acquisition costs.

Data-driven decision-making backed by regular testing and analysis.

Clear, transparent reporting with actionable recommendations.

Preferred Background Experience with eCommerce or consumer internet businesses.

Prior experience in a performance marketing agency is an advantage.

What We're Looking For Strong ownership and accountability.

Excellent analytical and problem-solving skills.

Attention to detail and data accuracy.

Ability to thrive in a fast-paced, high-growth environment.

Strong communication and stakeholder management skills.

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