About the Opportunity

Role: Performance Marketing

Level: Senior Executive

Reporting To: Manager - Performance Marketing

Location: Gurugram

About the Function

The GCC team at MakeMyTrip manages theinternational charter of driving growth across the GCC region. The teams coreobjective is to establish MakeMyTrip (MMT) as the leading Online TravelAggregator (OTA) by enabling strong top-line growth while maintainingbottom-line efficiency. Key focus areas include building the best selectionacross flights and hotels, offering competitive pricing, launching innovativefeatures, delivering a delightful customer experience, and strengtheningcustomer affinity and loyalty across the region

Within this business, the PerformanceMarketing team plays a critical role in accelerating growth through data-ledacquisition and retention strategies. The team optimizes spends across search,social, programmatic, and affiliate channels - driving measurable impact ontraffic, conversions, and ROI.

About the Role

As a Deputy Manager- Performance Marketing,the incumbent will manage and optimize airline meta-search platforms such asSkyscanner, Google Flights, and Wego, ensuring accurate, competitive, andhigh-visibility listings for MakeMyTrips flight inventory. The role involvesongoing performance monitoring, bid optimization, and data-drivendecision-making to maximize ROI and drive quality traffic.

The incumbent will work closely with Product,Analytics, and Creative teams to refine data feeds, enhance conversion funnels,and strengthen MakeMyTrips presence across markets. This role calls for ablend of analytical rigor, strategic problem-solving, and deep expertise intravel meta ecosystems, with a strong focus on execution excellence andmeasurable business impact.

What will you be doing:

1. Meta Channel Management

- Manage and optimize airline meta search platforms (Skyscanner, Wego, Google Flights) to ensure accurate and competitive listings.




- Coordinate with Supply, Revenue, and Tech teams to improve rankings, data feeds, and algorithm performance.

1. Performance Optimization

- Monitor and analyse traffic, sales, and ROI to drive performance and achieve business goals.
- Use data insights and user feedback to identify opportunities and implement improvements.

1. User Experience Enhancement

- Collaborate with Product and Design teams to enhance user experience and streamline the booking journey.

1. Market Insights

- Stay updated on industry trends and competitor strategies to uncover new growth opportunities.

Qualification Experience:
- A postgraduate from a reputed institute with 24 years of hands-on experience in a similar role, preferably within the travel, aviation, or e-commerce industry.
- Experience in revenue management and performance optimization.
- Solid understanding of airline operations, pricing models, and distribution channels.
- Familiarity with meta search engine optimization and performance marketing techniques.
- Proficiency in data management tools, analytics platforms, and MS Excel/Google Sheets.
- Solid understanding of fare construction and GDS distribution systems.
- Proficiency in Google Analytics and Adobe Analytics (Omniture).

Key Success Factors for the Role:
- Data Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.
- Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations).
- Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical stakeholders.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Professional (Gurugram)
🏢 MakeMyTrip
📍 Gurugram