02 Aug
|
Snaphomz
|
Hyderabad
02 Aug
Snaphomz
Hyderabad
About Snaphomz
Snaphomz is building an AI-first real estate platform that empowers buyers, sellers, and agents to make confident decisions across property discovery, evaluation, negotiation, and transactions in the U.S. real estate market.
We are looking for a Performance Marketing Manager who can own our paid and organic growth engine end-to-end. This role is ideal for a highly execution-oriented marketer who can build campaigns, analyze data, optimize funnels, and drive measurable business growth. You should be equally comfortable launching paid campaigns, improving SEO performance, creating compelling marketing content, and making data-driven decisions that improve customer acquisition and brand growth.
Role Overview
As the Performance Marketing Manager, you will lead Snaphomz's customer acquisition, brand awareness, and digital growth initiatives across paid media, SEO, content marketing, analytics, and conversion optimization. You will own the complete marketing lifecyclefrom strategy and execution to reporting and continuous optimizationworking closely with Founders, Product, Engineering, Design, and Content teams.
This is a hands-on role that requires you to independently manage campaigns, test recent growth ideas, optimize performance, and continuously improve marketing efficiency. Your success will directly influence qualified lead generation, customer acquisition cost (CAC), marketing ROI, and long-term business growth.
Key Responsibilities
- Develop and execute the overall digital growth strategy by planning, launching, and optimizing paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, and Reddit. Manage campaign budgets, audience targeting, bidding strategies, remarketing, A/B testing, and campaign optimization to maximize qualified leads, conversions, and return on investment.
- Drive organic growth by owning Snaphomz's SEO strategy, including keyword research, technical SEO, on-page optimization, content optimization, internal linking, off-page SEO, and programmatic SEO. Collaborate with Engineering and Content teams to improve website visibility, search rankings, and long-term organic traffic.
- Lead content-driven marketing initiatives across Instagram, YouTube, TikTok, LinkedIn, and Reddit by developing content strategies, marketing campaigns, high-performing creatives, ad copy, short-form videos,
and community engagement programs that strengthen brand awareness and customer acquisition.
- Own the marketing analytics and measurement framework using Google Analytics 4, Google Search Console, Google Tag Manager, Meta Pixel, TikTok Pixel, UTM tracking, and conversion tracking. Monitor campaign performance, prepare actionable reports and dashboards, identify funnel improvement opportunities, and optimize website conversion rates through continuous experimentation.
- Partner with Product, Engineering, Design, Sales, and Leadership teams to improve customer journeys, landing pages, lead generation funnels, marketing automation, and overall business growth. Contribute to quarterly planning, marketing budgets, performance reviews, and the adoption of new AI-powered marketing tools and growth opportunities.
Key Performance Indicators (KPIs) The Performance Marketing Manager will be evaluated based on the ability to:
- Achieve customer acquisition, qualified lead generation, and revenue growth targets while optimizing CAC, CPL, CPC, CTR, CPM, ROAS, Conversion Rate, Marketing ROI, and campaign performance across all paid marketing channels.
- Improve organic growth by increasing keyword rankings, organic traffic, search visibility, website authority, and technical SEO health while maintaining excellent website performance, Core Web Vitals, Google Lighthouse scores, and user engagement.
- Execute and optimize high-performing marketing campaigns through continuous A/B testing, audience segmentation, creative optimization, landing page improvements, and data-driven decision-making to maximize marketing efficiency.
- Deliver accurate weekly and monthly marketing dashboards, maintain analytics and tracking accuracy, provide actionable business insights, monitor social media and Reddit engagement trends, and support informed marketing decisions.
- Drive consistent brand growth by increasing audience reach, social media engagement, follower growth,
content performance, and successful execution of planned marketing initiatives while ensuring timely completion of SEO improvements and effective cross-functional collaboration.
Required Qualifications
Must Have
- 3-6 years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Marketing within a startup, SaaS, D2C, PropTech, or technology-driven organization. ( International-Preferably U.S markets)
- Proven experience managing Google Ads, Meta Ads, TikTok Ads, YouTube Ads, and Reddit Ads, including campaign strategy, audience targeting, budgeting, optimization, and performance reporting.
- Strong understanding of SEO, including technical SEO, on-page optimization, keyword research, content strategy, and link building.
- Hands-on experience with Google Analytics 4, Google Search Console, Google Tag Manager, Meta Ads Manager, conversion tracking, pixels, UTM implementation, and marketing dashboards.
- Strong analytical skills with experience interpreting campaign performance metrics and making data-driven optimization decisions.
- Experience conducting A/B testing, conversion rate optimization, and full-funnel marketing analysis.
- Excellent communication, project management, and stakeholder management skills with the ability to independently own marketing initiatives from strategy through execution.
Preferred Qualifications
- Experience in PropTech, Real Estate, SaaS, D2C, or FinTech industries.
- Familiarity with CRM and marketing automation platforms such as HubSpot, Customer.io, Klaviyo, or similar tools.
- Experience with influencer marketing, creator partnerships, UGC campaigns, and programmatic SEO.
- Knowledge of AI-powered marketing tools for content creation, campaign optimization, workflow automation, and productivity enhancement.
Why Join Snaphomz? At Snaphomz, you'll have the opportunity to build and scale the growth engine of an AI-first real estate platform serving the U.S. market. You'll work directly with founders and cross-functional teams, own high-impact marketing initiatives, experiment with innovative growth strategies, and make a measurable impact on customer acquisition, brand growth, and business success. You'll have the autonomy to test new ideas, move quickly, and help shape the future of real estate technology.
📌 Performance Marketing Manager (Hyderabad)
🏢 Snaphomz
📍 Hyderabad