We are looking for a senior, hands-on performance marketing professional to own and scale all paid marketing campaigns across group businesses, Retail, HNI and UHNI. This role requires strong expertise in advanced tracking, attribution, and performance optimization.

- Own and manage all paid campaigns across the group, including Search, Meta, UAC, and other performance channels.

- Drive high-quality lead generation and user acquisition with explicit ROI ownership across multiple business lines.

- Implement and manage Meta CAPI, Google Enhanced Conversions, offline conversion tracking, and event mapping with CRM/MMP.

- Define and optimize advanced bidding and scaling strategies (value-based bidding, audience layering, funnel-based optimization).

- Ensure accurate attribution, lead quality tracking, and feedback loops between marketing, CRM, and sales teams.

- Identify trends and opportunities to improve scale, efficiency, and performance across businesses.

- Build performance dashboards,



reports, and presentations for senior stakeholders.

- Maintain compliance, best practices, and consistency across all paid marketing initiatives.

What Were Looking For

- Strong hands-on experience managing paid media at scale

- Proven expertise in advanced tracking setup: GTM, Meta CAPI, Enhanced Conversions, offline events, CRM integration

- Deep understanding of performance metrics, attribution models, and lead quality optimization.

- Comfortable working with CRM, CDP, MMP, analytics tools

- Clear communicator with strong stakeholder and presentation skills.

- Execution-first mindset with ownership and accountability.

Qualifications:

- 7- 10 years of experience in performance marketing or related experience

- BFSI / Fintech experience preferred

- Graduate / MBA can apply.

📌 Performance Marketing Manager (Mumbai)
🏢 ANANDRATHI
📍 Mumbai