Performance Marketing Manager — Meta Ads (D2C Fashion)

Dreya · · Full time/Part Time/Freelance · Remote

About Dreya

Dreya (dreya.in) is a Bangalore-based D2C brand building Indo-western fusion womenswear. We design in-house, source our own fabric, and sell direct through our website dreya.in. Founder-led, past product-market fit, now building the paid acquisition engine.

The role

Our in-house performance marketer. You own Meta Ads end to end, strategy, build, creative briefs, daily optimisation, and the number at the bottom. Full access to the ad account, the Shopify backend, and the founder. Hands-on IC role, not agency management.

What you'll own

- Full ownership of the Meta ad account: campaign structure, budget allocation, bidding, daily pacing across prospecting and retargeting
- Building campaigns yourself — ASC, Advantage+, catalogue/DPA, broad vs. interest testing — and knowing when each applies
- Weekly creative briefs driven by fatigue data, not taste
- Delivery health: spend pacing against budget, audience composition versus brief, frequency, CPM drift — and diagnosing deviations
- Tracking stack: Pixel, Conversions API, event dedupe, catalogue feed, UTM discipline
- Full-funnel accountability — CVR, AOV, prepaid vs. COD mix, RTO — not just in-platform ROAS
- Weekly reporting to the founder, in plain language, with the account open

What we're looking for

- 3–6 years on Meta Ads for D2C or e-commerce, agency or in-house
- Ownership of ₹5L+ monthly spend,



or a clear path to that scale
- Ads Manager fluency beyond the summary view: custom columns, age/gender/placement breakdowns, delivery insights, attribution comparisons
- Comfortable reconciling Meta-attributed numbers against actual Shopify orders
- Conversions API setup or debugging experience
- Indian apparel D2C a strong plus — you understand return rates, COD behaviour, and Tier 1 vs. Tier 2 conversion
- Willing to disagree with a founder when the data supports it
- Mumbai-based or relocating

Compensation Competitive fixed + performance-linked component tied to blended CAC and contribution margin. Structure discussed openly at interview.

How to apply

Apply via LinkedIn. Include a short note (5–8 lines) on this — it's the part we read first:

A ₹1,200/day Meta campaign targets women only across 68 Indian cities. Actual spend lands at ~₹800 on day one and ₹200–300 on day two, with meaningful impressions delivered to men. How would you diagnose it — what do you check, in what order?

No single right answer. We want to see how you think.

Screening questions to add in LinkedIn:

1. Years of Meta Ads Manager experience? — Ideal: 3+
2. Highest monthly ad spend personally managed? — Free text
3. Set up or debugged Meta Conversions API? — Ideal: Yes
4. Comfortable working on-site in Mumbai? — Ideal: Yes
5. D2C / e-commerce experience (not lead-gen or B2B only)? — Ideal: Yes

📌 Performance Marketing Manager (India)
🏢 Dreya
📍 India