About the Role

We are hiring a commercially driven Performance Marketing Manager to lead paid growth, customer acquisition, platform visibility and advertising profitability across D2C, online marketplaces and quick-commerce channels.

The selected candidate will manage growth across Meta and Google Ads, the company’s D2C website, marketplaces such as Amazon and Flipkart, and quick-commerce platforms including Blinkit, Swiggy Instamart and Zepto. Key Responsibilities

Plan, execute and optimise campaigns across Meta Ads, Google Ads, YouTube and other relevant digital channels.

Own key D2C metrics, including revenue, ROAS, CAC, CPA, conversion rate, AOV and new customer acquisition.

Develop strategies for prospecting, retargeting, retention, product launches and promotional campaigns.

Work with creative teams to develop and test high-performing static and video advertisements.

Optimise landing pages, product pages, offers, bundles and checkout journeys.

Manage advertising across Amazon, Flipkart, Myntra and other marketplaces.

Track marketplace metrics, including revenue, ROAS, ACOS, TACoS, conversion rate and organic ranking.

Conduct keyword and SKU-level analysis and allocate budgets based on margins, inventory and sales potential.

Manage advertising and visibility campaigns across Blinkit, Swiggy Instamart, Zepto and other quick-commerce platforms.

Analyse performance by city, dark store, SKU, category and campaign.

Coordinate with sales and operations teams to ensure inventory availability for promoted products.





Build performance dashboards and track revenue, advertising spend, profitability and contribution margins.

Forecast advertising budgets and identify attribution or tracking gaps.

Collaborate with creative, content, e-commerce, marketplace, finance and operations teams.

Candidate

Requirements

4–7 years of hands-on experience in performance marketing, e-commerce growth or marketplace advertising.

Experience with a D2C, beauty, personal care, wellness, fashion, FMCG or consumer-products brand is preferred.

Strong practical experience with Meta Ads and Google Ads.

Hands-on experience with Amazon Ads and Flipkart Ads is essential.

Exposure to Blinkit, Swiggy Instamart, Zepto or similar quick-commerce platforms is strongly preferred.

Proven experience scaling online revenue while maintaining target ROAS, CAC and profitability.

Strong understanding of ACOS, TACoS, conversion funnels, audience segmentation, attribution and creative performance.

Proficiency in Meta Ads Manager, Google Ads, GA4, Google Tag Manager and marketplace advertising dashboards.

Experience with Shopify is preferred.

Advanced knowledge of Excel or Google Sheets.

Strong analytical, commercial and problem-solving abilities.

Willingness to work from the Hyderabad office.

Key Performance

Indicators

D2C, marketplace and quick-commerce revenue growth, ROAS, CAC, cost per purchase, ACOS, TACoS, conversion rate, recent customer acquisition, contribution margin, organic ranking and advertising profitability.

📌 Performance Marketing ManagerC, Marketplaces & Quick Commerce (Hyderabad)
🏢 UpTye
📍 Hyderabad