We are looking for a Performance Marketing Manager to own the complete paid acquisition function across digital channels. The ideal candidate will be responsible for generating high-quality, sales-ready enquiries through data-driven campaigns while maintaining effective customer acquisition costs.
This role requires hands-on expertise in managing paid campaigns, optimizing lead quality, improving conversion rates, and collaborating closely with sales to maximize membership conversions.
The candidate should have prior experience in running campaigns for premium, high-ticket, luxury, or international audiences, particularly NRI markets.
Key Responsibilities
Paid Performance Marketing
Plan, execute, and optimize lead generation campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube
Display & Performance Max
Own end-to-end campaign execution.
Manage monthly advertising budgets.
Optimize campaigns to improve
Cost Per Qualified Lead (CPQL)
ROAS
Lead Quality
Conversion Rate
Continuously test audiences, creatives, messaging, and bidding strategies.
Scale high-performing campaigns while eliminating underperforming ones.
International & NRI Marketing
Run campaigns targeting Indian families across:
UAE (Dubai)
USA
UK
Canada
Australia
Responsibilities include
Geo-specific audience targeting
Localized creatives
Regional landing pages
Budget allocation by geography
Time-zone-based campaign optimization
Lead Generation & Sales Alignment
Define qualified lead criteria with the sales team.
Improve lead quality rather than focusing only on lead volume.
Optimize campaigns based on
Membership closures
Qualified enquiries
Sales feedback
Design lead qualification forms and pre-screening workflows.
Ensure instant lead routing to the sales team.
Landing Pages & CRO
Build and optimize landing pages.
Improve conversion rates through
A/B testing
CTA optimization
Form optimization
Funnel improvements
Work closely with designers and developers.
Creative Strategy
Brief designers and video editors.
Develop
Ad creatives
Video campaigns
Founder-led content
Customer testimonials
Success stories
Maintain a premium and confidential brand tone.
Tracking & Analytics
Own complete tracking infrastructure, including:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Meta Conversion API
Offline Conversion Tracking
Call Tracking
WhatsApp Attribution
CRM integration
Prepare weekly and monthly reports covering:
Ad Spend
Lead Volume
Qualified Leads
Cost Per Qualified Lead
Conversion Rate
ROAS
Revenue Attribution
Required Skills
Performance Marketing
Google Ads
Meta Ads
LinkedIn Ads
Performance Max
Display Campaigns
YouTube Ads
Analytics & Tracking
Google Analytics (GA4)
Google Tag Manager
Meta Pixel
Conversion API
Looker Studio
Attribution Modeling
UTM Tracking
Conversion Optimization
Landing Page Optimization
A/B Testing
Funnel Analysis
CRO
CRM & Automation
HubSpot / Zoho / Salesforce
Lead Scoring
Marketing Automation
WhatsApp Business
Soft Skills
Strong analytical mindset
Data-driven decision making
Excellent communication skills
High ownership
Attention to detail
Ability to work with cross-functional teams
Strong problem-solving skills
Preferred Experience
Candidates with experience in one or more of the following industries will be preferred:
Luxury Brands
Premium Services
High-Ticket Products
Matrimony
Real Estate
Wealth Management
Education
Hospitality
HNI Marketing
NRI Marketing
Qualification
Bachelor's degree in Marketing, Business, Commerce, or a related field.
Certifications in Google Ads, Meta Blueprint, or Google Analytics are preferred.
Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Qualified Lead (CPQL)
Return on Ad Spend (ROAS)
Membership Conversion Rate
Customer Acquisition Cost (CAC)
Landing Page Conversion Rate
Revenue Generated
Lead-to-Sale Conversion
Campaign ROI
📌 Performance Marketing (Gurugram)
🏢 GoodSpace AI
📍 Gurugram
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