Performance Marketer | LA People Company: LA People

Location: Delhi, India (Remote)

Employment Type: Full time

Industry: Apparel / Fashion Manufacturing About LA People LA People is a Delhi-based, end-to-end garment manufacturing company serving fashion startups and emerging brands. We manage the complete production journey from initial design consultation through sampling, manufacturing, and quality control — enabling founders to bring their ideas to market without the constraints of high minimum order quantities. We are seeking a dedicated Performance Marketer to lead our Meta Ads function and support our continued growth by generating qualified, high-intent leads.

Role Overview The Performance Marketer will be responsible for the end-to-end management of LA People's Meta Ads presence, including market research, campaign strategy, creative development, execution, and ongoing optimisation. This is a high-ownership role suited to a candidate who is analytical, detail-oriented, and comfortable operating with autonomy while remaining closely aligned with the sales team's objectives.

Key Responsibilities • Plan, execute, and manage Meta Ad campaigns across defined target audience segments

- Conduct market and audience research to inform targeting and messaging strategy
- Develop and adapt ad creatives in accordance with the company's established brand guidelines
- Monitor key performance indicators, including CPM, CTR, and lead quality, on an ongoing basis




- Identify underperforming campaigns promptly and implement corrective adjustments
- Provide clear, accurate weekly reporting on spend, lead volume, and lead quality to the founding team
- Collaborate closely with the sales team to ensure lead quality aligns with conversion capacity Candidate Requirements 6 months - 1 years of hands-on experience managing live Meta Ad campaigns; a portfolio or documented campaign history is required

Demonstrated understanding of core performance marketing metrics, including CPM, CTR, CPL, and ROAS

Strong attention to detail and consistency in day-to-day campaign monitoring

Clear and professional communication skills, with the ability to report both successes and shortcomings transparently

- Genuine interest in performance marketing, supported by practical exposure rather than certifications alone Why Join LA People This role offers direct ownership of a live advertising budget within a growing manufacturing business, providing meaningful, real-world experience rather than a supporting function within a larger agency structure. The successful candidate will have the opportunity to directly influence business outcomes and build a strong professional track record in performance marketing.
- Compensation - ₹20,000 - 22000 per month.

Application Process Interested candidates should submit their resume along with a portfolio or example of a previously managed Meta Ad campaign to [email protected] with the subject line: "Application – Performance Marketer at LA People."

📌 Performance Marketer (New Delhi)
🏢 LA People
📍 New Delhi