Company Description Hobfit is a tech-enabled health platform focused on reimagining women’s health through science-backed care, AI-powered workouts, and habit-driven coaching. The company helps users manage weight loss, PCOS, thyroid, blood pressure, fatigue, hormonal imbalances, and gynecological concerns through personalized medical guidance, movement, and culturally relevant nutrition.

Hobfit serves over 500,000 users across multiple countries, supported by a network of doctors, dietitians, and certified coaches. Its platform offers adaptive home workouts, biomarker-based personalization, integrated lab tests, and in-app tools such as calorie and period trackers. Hobfit is committed to addressing health issues at the root, empowering users to sustainably reclaim control of their health.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven campaigns across paid digital channels to drive user acquisition, engagement, and retention. This full-time remote role involves managing budgets, setting performance targets, and continuously analyzing campaign KPIs such as CAC, ROAS, CTR, and conversion rates.

The role includes developing and testing creative assets and messaging, collaborating with product, content, and design teams, and running A/B tests to improve funnel performance.

The Performance

Marketer will also oversee tracking implementation, manage analytics dashboards, and generate regular reports and insights to inform growth strategies.



Additionally, this role will research market trends, audience behavior, and competitor activity to identify new opportunities and channels for scalable growth.

Qualifications

- Proven experience in performance marketing or growth marketing, managing paid campaigns on platforms such as Meta, Google, YouTube, and other digital ad networks.
- Robust analytical skills and proficiency with tools like Google Analytics, attribution platforms, and marketing dashboards to interpret data and optimize campaigns.
- Ability to develop and test ad creatives, landing pages, and messaging in collaboration with design and content teams to improve click-through and conversion rates.
- Experience with funnel optimization, A/B testing, audience segmentation, and remarketing strategies to enhance user acquisition and lifecycle performance.
- Comfort with budget management, forecasting, and performance metrics (CAC, LTV, ROAS) to guide investment decisions and meet growth targets.
- Excellent written and verbal communication skills, with a structured approach to reporting, insight generation, and cross-functional collaboration.
- Familiarity with health, wellness, or consumer apps is a plus; prior experience in women’s health, fitness, or digital health products is highly beneficial.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in performance marketing and growth roles.

📌 Performance marketer (India)
🏢 Hobfit
📍 India