We're looking for a Performance Director to lead paid media strategy, budget ownership, and the buying team across multiple ecommerce brands.

You'll own performance across Meta, Google, TikTok, and Amazon , driving profitable growth through experimentation, strong unit economics, and scalable systems.

This role is both strategic and hands-on—you'll lead the team while staying close to campaign execution, testing, tracking, and optimization.

Key Responsibilities

- Own paid media strategy and budget allocation across channels.
- Lead and mentor the buying team.
- Drive experimentation across creatives, audiences, bidding, and landing pages.
- Scale winning campaigns using data and performance insights.
- Own measurement, attribution, and tracking (GA4, GTM, CAPI, server-side).
- Partner with Analytics, Creative, Product,



and POD teams.
- Present performance insights, forecasts, and growth recommendations to leadership.

We're Looking For

- 8+ years in Performance Marketing with 4+ years managing Paid Media teams.
- Strong expertise in Meta Ads and Google Ads.
- Experience with TikTok Ads.
- Experience with Amazon Ads or Marketplace Advertising.
- Proven success scaling Ecommerce/DTC brands.
- Solid understanding of ROAS, CAC, MER, LTV, contribution margin, and profitability.
- Hands-on knowledge of GA4, GTM, CAPI, and attribution.
- Comfortable leading strategy while optimizing campaigns directly.

📌 Performance Director (Paid Media) (India)
🏢 Valerie Group
📍 India