Key Responsibilities

- Set up, launch, and manage campaigns across Meta Ads, Google Ads, and LinkedIn

Ads

- Build audiences, ad sets, and creatives in-platform while following brand and

targeting guidelines

- Monitor daily campaign performance and proactively flag anomalies, budget pacing

issues, or delivery problems

- Conduct A/B testing across creatives, copy, audiences, CTAs, and landing pages

- Pull weekly performance reports with clear metrics like CPL, CTR, CPA, ROAS,

conversion rate, and lead quality indicators

- Implement and verify conversion tracking using Google Tag Manager (GTM) and GA4

- Coordinate with content, design, and landing page teams to improve campaign

performance

- Optimize campaigns regularly based on data, audience insights, and funnel

performance

- Understand platform-wise audience behavior and adapt campaign structures

accordingly

Required Skills & Experience

- 1+ year of hands-on paid media experience, preferably in a digital marketing agency

- Experience working across at least 23 industries such as SaaS, B2B services, D2C,

healthcare, or technology





- Strong working knowledge of Google Ads including Search, Display, and

Performance Max campaigns

- Hands-on experience with Meta Ads Manager including audience building, pixel

setup, retargeting, and campaign structures

- Experience with LinkedIn Campaign Manager including lead gen forms, matched

audiences, and sponsored content

- Working knowledge of Google Tag Manager including basic tag, trigger, and variable

setup along with debugging

- Basic understanding of landing page CRO and lead generation funnels

- Understanding of B2B lead generation and performance marketing beyond just ecommerce/D2C campaigns

What Were Looking For

- Audience-first and data-driven mindset

- Strong analytical and troubleshooting skills

- Attention to detail in campaign setup and reporting

- Ability to take ownership of campaign execution and optimization

- Curious mindset with willingness to test, learn, and improve continuously

- Comfortable working in a quick-moving environment with multiple campaigns and

priorities

📌 Paid Media Specialist (Bengaluru)
🏢 Zarthi
📍 Bengaluru