Job Title: Paid Media Executive

Location: Mumbai (Work From Office Only)

Experience: 2–4 Years

Joining: Immediate Joiners Preferred

About the Role

We are looking for a performance-driven Paid Media Executive with hands-on experience in managing campaigns across Meta, Google, LinkedIn, and other digital advertising platforms . The ideal candidate should have experience handling both D2C eCommerce and Lead Generation campaigns while delivering measurable business results.

Key Responsibilities

- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads , and other relevant platforms.
- Manage campaigns for both D2C brands and Lead Generation businesses.
- Handle campaign setup, audience targeting, budgeting, bidding strategies, and A/B testing.
- Optimize campaigns to improve ROAS, CPL, CPA, CTR, and overall campaign performance.
- Set up and manage Meta Pixel, Google Tag Manager, Google Analytics (GA4), Google Merchant Center, and conversion tracking.
- Create media plans, budget allocations, and forecasting for client campaigns.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Collaborate with the creative, content,



and social media teams to develop high-performing ad creatives.
- Stay updated with platform changes, recent ad formats, AI tools, and digital marketing trends.
- Assist the Business Development team by providing paid media strategies and estimates for client pitches.
- Ensure campaigns are delivered within budget and achieve agreed KPIs.

Requirements
- 2–4 years of hands-on experience in Performance Marketing/Paid Media .
- Strong expertise in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager , and GA4.
- Proven experience managing D2C eCommerce and Lead Generation campaigns.
- Experience with Google Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Experience with Pixel implementation, conversion tracking, and attribution.
- Excellent communication, presentation, and client management skills.
- Ability to manage multiple client accounts and work under deadlines.

Job Details
- Location: Mumbai
- Work Mode: Work From Office Only (No Hybrid / No Work From Home)
- Candidates: Mumbai-based candidates only
- Joining: Immediate joiners preferred

📌 paid media executive (Mumbai)
🏢 BW Media
📍 Mumbai