We are looking for an experienced Meta Campaign Manager to plan, launch, manage, optimize, and scale paid advertising campaigns across Facebook and Instagram. The ideal candidate should have strong hands-on experience with Meta Ads Manager, campaign strategy, audience targeting, budget management, and performance optimization.

Candidates with prior experience managing Google Ads accounts with Invoice Billing / Monthly Invoicing are highly preferred.

Requirements

2+ years of hands-on experience managing Meta Ads campaigns.

Proven experience managing and optimizing Facebook and Instagram advertising campaigns.

Robust knowledge of Meta Ads Manager and Meta Business Manager.

Experience managing medium to high advertising budgets.

Prior experience managing Google Ads accounts with Invoice Billing / Monthly Invoicing is highly preferred.

Experience handling Google Ads invoice billing, monthly invoices, billing thresholds, payment settings, and account billing processes is a strong advantage.

Strong understanding of campaign structure, audience targeting, retargeting, lookalike audiences, bidding strategies, and budget allocation.

Ability to optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversion rate, and ROI.

Experience with Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion tracking.

Strong experience with A/B testing across audiences, creatives, ad copy, landing pages, and campaign strategies.

Ability to analyze campaign performance data and implement data-driven optimization strategies.





Experience managing multiple advertising accounts and campaigns simultaneously.

Strong analytical, communication, organizational, and problem-solving skills.

Ability to work independently and effectively in a remote environment.

Key Responsibilities

Plan, launch, manage, and optimize Facebook and Instagram Ads campaigns.

Develop and implement paid social strategies focused on conversions, customer acquisition, revenue, and profitability.

Monitor campaign performance and identify opportunities for optimization and scaling.

Manage campaign budgets and allocate advertising spend efficiently across campaigns and audiences.

Conduct A/B testing of creatives, audiences, ad copy, landing pages, and campaign strategies.

Analyze performance metrics and provide actionable insights and recommendations.

Monitor Meta Pixel and Conversions API to ensure accurate campaign tracking and measurement.

Prepare regular campaign performance reports and communicate key results.

Collaborate with creative and marketing teams to improve ad performance.

Stay updated on Meta Ads platform changes, advertising trends, and industry best practices.

Preferred Qualifications

Experience managing $1M+ annual advertising spend.

Experience managing high-spend Meta Ads accounts.

Experience working in a digital marketing agency or managing multiple client accounts.

Proven track record of scaling profitable Meta advertising campaigns.

Experience in e-commerce, lead generation, or performance marketing.

Experience managing international campaigns across multiple markets.

Meta Blueprint certification is a plus.

📌 Meta Campaign Manager (India)
🏢 Meto
📍 India