About The Company AMTY Global is a dynamic and innovative organization committed to delivering exceptional digital marketing solutions to a diverse range of clients. Our company specializes in performance marketing, brand development, and strategic advertising campaigns that drive measurable results.

With a focus on leveraging the latest digital tools and platforms, AMTY Global strives to create impactful marketing strategies that enhance brand visibility and accelerate business growth. Our team is composed of passionate professionals dedicated to maintaining high standards of excellence, creativity, and integrity in all our endeavors. We pride ourselves on fostering a collaborative work environment that encourages continuous learning and professional development, ensuring our team stays ahead in the rapidly evolving digital landscape.

About The Role We are seeking a motivated and detail-oriented Junior Meta Ads Specialist to join our marketing team. This role is ideal for individuals who are passionate about digital advertising and eager to develop their expertise in performance marketing.

As a Junior Meta Ads Specialist, you will be responsible for creating, managing, and optimizing advertising campaigns on Facebook and Instagram platforms. Your primary goal will be to generate high-quality leads and contribute to the overall growth of our clients' brands. You will work closely with the Brand Manager to implement strategic advertising initiatives, conduct audience research to identify target segments, and analyze campaign performance metrics such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), and return on ad spend (ROAS).

The role also involves coordinating with creative teams to develop compelling ad creatives, testing multiple ad variations to optimize results, setting up retargeting campaigns to re-engage potential customers,



and maintaining detailed campaign reports for analysis and future planning. Ensuring proper tracking through Meta Pixel and Events Manager is also a key part of your responsibilities, enabling accurate measurement of campaign effectiveness.

Qualifications The ideal candidate should possess between 6 months to 2 years of hands-on experience with Meta Ads Manager and a solid understanding of digital marketing fundamentals. Proficiency in Microsoft Excel or Google Sheets is essential for data analysis and reporting.

Candidates should have a basic understanding of copywriting and marketing funnels, along with familiarity with Meta Business Manager, Google Analytics, and Canva for ad creative development. Robust analytical skills, attention to detail, and the ability to interpret data to make informed decisions are critical. Positive communication skills in English, both written and verbal, are necessary to effectively collaborate within the team and communicate campaign insights.

A proactive attitude, eagerness to learn, and a passion for digital advertising will set candidates apart.

Responsibilities

- Create and set up Facebook and Instagram advertising campaigns aligned with client objectives and marketing strategies.
- Monitor and optimize ongoing campaigns to improve performance metrics such as CTR, CPC, CPL, and ROAS.
- Conduct audience research to identify and target relevant segments for each campaign.




- Collaborate with the creative team to develop engaging ad creatives and test multiple variations for optimal results.
- Implement retargeting strategies to re-engage users and maximize conversion opportunities.
- Maintain detailed campaign reports, track key performance metrics, and analyze data to inform future strategies.
- Ensure accurate tracking of campaigns through Meta Pixel and Events Manager to measure conversions and optimize ad delivery.
- Stay updated with the latest trends and best practices in digital advertising and Meta platform policies.
- Assist in implementing lead generation campaigns and utilize tools like Google Analytics and Canva for campaign enhancement.

Benefits AMTY Global offers a competitive salary package complemented by opportunities for professional growth and development. Employees gain hands-on experience working with premium brands and cutting-edge digital marketing tools. We provide a collaborative and inclusive work environment that encourages innovation and creativity. Our benefits include flexible working hours, ongoing training sessions, and access to industry webinars and workshops. Additionally, employees have the chance to work in a fast-paced, challenging environment that fosters skill enhancement and career progression. We believe in recognizing and rewarding talent, dedication, and results, ensuring our team remains motivated and engaged.

Equal Opportunity

AMTY Global is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law. We believe diversity enriches our workplace and drives innovation, and we are dedicated to providing equal employment opportunities to promote a fair and respectful work environment for everyone.

📌 Meta Ads Specialist (India)
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📍 India