We are looking for a data-driven and performance-focused Meta Ads Manager to lead and scale our paid social campaigns across Meta platforms (Facebook & Instagram). The ideal candidate should have hands-on experience managing high-budget performance campaigns for D2C or e-commerce brands, with a robust understanding of customer acquisition, creative testing, and campaign optimization. This role requires someone who can combine analytical thinking with creative strategy to drive business growth while maintaining strong ROAS and acquisition efficiency.

Responsibilities

- Plan, execute, and optimise Meta advertising campaigns across Facebook and Instagram.
- Manage end-to-end campaign lifecycle, including audience strategy, budget allocation, bidding, placements, and scaling.
- Drive customer acquisition while achieving key KPIs such as ROAS, CPA, CAC, NCAC, CTR, CVR, and revenue.
- Build and manage full-funnel campaigns including Prospecting, Retargeting, Catalog Sales, Advantage+ Shopping Campaigns, and Partnership Ads.
- Conduct regular A/B testing across creatives, audiences, messaging, landing pages, and campaign structures.
- Collaborate with the Creative, Brand, Influencer, and Content teams to develop high-performing ad creatives.
- Analyse campaign performance and derive actionable insights to improve efficiency and scale.
- Monitor pixel health, Conversion API implementation, event tracking, and attribution.




- Work closely with Analytics and Tech teams to ensure accurate tracking and reporting.
- Prepare daily, weekly, and monthly performance reports with insights and recommendations.
- Stay updated with Meta platform changes, new ad formats, AI-driven automation, and industry best practices.

Preferred Experience 1.3–6 years of hands-on experience managing Meta Ads for D2C or e-commerce brands.

2.Experience handling monthly Meta budgets of ₹50 lakh+ (preferred).

3.Proven track record of scaling performance campaigns while maintaining profitability.

4.Strong understanding of Meta Ads Manager, Events Manager, Meta Pixel, Conversion API, and GA4.

5.Experience with Shopify or similar e-commerce platforms.

1. Knowledge of attribution models, audience segmentation, catalog ads, dynamic creatives, and Advantage+ campaigns.

7.Familiarity with tools such as Looker Studio,Power BI, Excel, and Google Analytics.

Qualifications

- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Meta Certified Digital Marketing Associate or Media Buying Professional certification is an advantage.

Why Join Us? ● Opportunity to work on one of India's leading fashion brands.

● Manage large-scale advertising budgets and high-impact campaigns.

● Collaborate with high-performing marketing, creative, and analytics teams.

● Work in a fast-paced environment with significant ownership and learning opportunities.

📌 Meta Ads - Performance Marketing (Noida)
🏢 Libas
📍 Noida