; Marketing Specialist | Domestic Sales | Hernia | 5+ Years | Delhi

; Roles & Responsibilities

;1. Driving NPD Evaluations & OT Presence

- ;Identify key sites for Recent Product Development (NPD) evaluations and coordinate with sales and medical teams for trial execution.
- ;Ensure active OT attendance to capture procedural insights, feedback, and opportunities for improvement.
- ;Monitor evaluation-to-adoption ratios and provide field intelligence to support product refinement and positioning.

;2. KOL/KBL Engagement & Conversion
- ;Establish and strengthen relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs) in the region.
- ;Drive clinical trials, advocacy programs, and conversion of KOLs from trial to adoption stage.
- ;Maintain structured Call Reports with detailed follow-up actions and progress tracking.

;3. Clinical Education & Engagement Programs
- ;Plan and execute Nurses Training Program (NTPs) and Round Table Meetings (RTMs) to enhance surgeon engagement and confidence in Hernia repair solutions.
- ;Partner with medical affairs and KOLs to design clinically relevant content for workshops and symposiums.
- ;Track participation, post-event conversions, and overall clinical impact of each program.

;4. Training & Capability Development
- ;Lead capability-building initiatives by training the sales and clinical teams on the Hernia portfoliocovering product features, procedural techniques, and competitive differentiation.
- ;Develop structured learning modules and assessments to measure product understanding and field readiness.




- ;Ensure ongoing knowledge reinforcement through refresher workshops, digital learning tools, and on-field support.

;5. Regional Advisory Boards (Ad Boards)
- ;Organize and lead Regional Ad Boards for Hernia specialties involving top GI, General, and Laparoscopic surgeons.
- ;Facilitate clinical discussions to derive actionable insights on surgical trends, unmet needs, and product experience.
- ;Document and translate Ad Board outcomes into regional marketing and training plans.

;6. Marketing Engagements (STEPs & HML Activities)
- ;Plan and execute STEPs (Skill Training & Education Programs) and HML-driven engagements to expand procedural penetration and strengthen the clinical pipeline.
- ;Evaluate event ROI based on conversions, lead quality, and product pull-through.
- ;Ensure branding and communication consistency across all marketing interactions.

;7. Cross-functional Collaboration & Support
- ;Partner with Trade and Tender teams to provide marketing content, clinical justifications, and strategy support for key institutional opportunities.
- ;Contribute to tenders and proposals with value-based product positioning and clinical data.
- ;Act as a regional marketing liaison for strategic initiatives.

; Qualifications

- ;Science Graduation

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Specialist (New Delhi)
🏢 Healthium Medtech
📍 New Delhi