Roles and Responsibilities :

- Manage both online and offline marketing activities including branch-level promotions, dealer branding, events

and activation campaigns.
- Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers,

standees, banners, digital creatives, sales toolkits, and campaign materials.
- Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.
- Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.
- Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.
- Plan, manage,



and optimise digital marketing campaigns across platforms to generate qualified leads for UCV,

Two-Wheeler, and Three-Wheeler segments.
- Monitor campaign performance, track KPIs, and ensure lead quality and conversion efficiency.
- Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.
- Monitor and improve Google ratings and online reputation through structured review management initiatives.
- Ensure adherence to brand guidelines across all marketing communication materials

📌 Marketing Specialist (Chennai)
🏢 Hinduja Leyland Finance
📍 Chennai