Role Overview We are looking for a performance-driven Head of Marketing to own and lead our marketing function. This is a leadership role for someone with a robust performance marketing background, a hands-on operator who has managed significant ad spend, can drive measurable lead generation for our projects, and will build and manage the marketing team. This is not a content- or operations-first role; the primary focus is on performance and results.

Key Responsibilities Performance Marketing & Lead Generation

- Own and scale lead generation campaigns on Meta Ads (Facebook & Instagram) and Google Ads, managing significant ad budgets.
- Monitor ad performance daily, optimise budgets, and report on CPL and conversion metrics.
- Manage and grow organic social media presence across Instagram, Facebook, and LinkedIn.
- Create and schedule engaging content — posts, reels, stories — aligned with project launches.

Team & Leadership

- Build, lead, and manage the marketing team.
- Set marketing strategy and drive execution across performance, brand, and content.

Brand & Collateral

- Coordinate with designers and vendors for brochures, hoardings, banners, and site signage.
- Ensure brand consistency across all touchpoints — digital, print, and on-site.
- Maintain a library of project assets: photos, videos, floor plans, and renders.

Events & Activations

- Organise and manage property expos, open house events, and broker meets.
- Coordinate site visit logistics and customer experience at project locations.

Research & Reporting

- Track competitor projects,



pricing, and marketing activities in target micro-markets.
- Prepare weekly marketing reports covering leads, spends, engagement, and conversions.
- Manage the CRM pipeline — ensure leads are tagged, followed up, and handed to sales promptly.

What We're Looking For Must-Have

- Strong performance marketing background with a proven, results-driven track record.
- Hands-on experience managing significant ad spend on Meta Ads and Google Ads and Zoho expertise.
- Minimum 5 years of experience in marketing, preferably in real estate, proptech, or a related field.
- Experience building and managing a marketing team.
- Strong written and verbal communication in English and Kannada.
- Comfortable with content creation tools (Canva, CapCut, or similar).
- Organised, self-driven, and able to manage multiple campaigns simultaneously.

Good to Have

- SEO/SEM knowledge & Zoho expertise
- Prior experience marketing residential plots or apartment projects.
- Knowledge of Bangalore's real estate micro-markets.
- Experience with CRM tools (e.g. Salesforce, Zoho, or similar).
- Basic video editing skills for reels and property walkthroughs.

What We Offer

- Direct exposure to leadership and fast decision-making environment.
- Ownership of marketing function with room to build and grow the team.
- Performance-linked bonus.
- 15 days paid leave per annum + public holidays.

Skills: meta ads,google ads,digital marketing,Zoho,facebook marketing,campaigns,lead generation,marketing strategy

📌 Marketing Manager (Bengaluru)
🏢 Scouto AI
📍 Bengaluru