Role & responsibilities

Market Research & Strategy Development

- Conduct detailed market research to identify customer needs, emerging trends, and competitor activities in the Market.
- Analyse market potential across regions and Develop marketing strategies and annual plans aligned with company goals (sales growth, brand visibility, and market share).

Branding & Promotion

- Build and strengthen the brand identity of the company and its product range in the market.
- Plan and execute Fab Meets, Mini Fab Meets, and Chai Pe Charcha sessions.
- Collaborate with external agencies to develop marketing materials such as brochures, leaflets, creatives for online and offline advertisements, technical datasheets, product catalogues, and dealer merchandise.
- Maintain an active online and social media presence to enhance brand recall among dealers, fabricators, and end users.
- Oversee the operations of the Fab App and coordinate any required updates or developments.
- Manage website maintenance and development activities.
- Verify and monitor bulk Whats App messages sent for marketing and communication purposes.

Sales Support & Lead Generation

- Support the sales team with pricing strategies, promotional offers,



and customer presentations.
- Develop and execute attractive schemes to increase sales.

Customer Relationship Management

- Build and maintain solid relationships with key clients by frequent market visits in all areas.
- Verify the customer satisfaction surveys conducted by CSE after every fab meetings and highlight the management regarding any escalations and gather feedback for continuous improvement.
- Ensure timely resolution of customer queries in coordination with sales and production teams.

Budgeting & Reporting

- Prepare and manage the marketing budget for advertising, events, and promotions.
- Monitor monthly marketing performance and prepare reports on leads, sales support, and brand activities.
- Present MIS reports and competitor analysis to management for strategic decision-making.

8. Compliance & Documentation

- Ensure that all marketing communications comply with industry standards, BIS specifications, and branding guidelines.
- Maintain records of campaigns, tenders, and key customer interactions.
- Verify the TADA report of the sales team from SNR application.

📌 Marketing Manager (Krishnagiri)
🏢 Inframat Alloys
📍 Krishnagiri