Their is one good opportunity for Marketing Head - CSD Beverages with our FMCG client based in Lagos , Nigeria .

We are seeking an accomplished Marketing Head to lead the marketing function for our Carbonated Soft Drinks (CSD) portfolio in Nigeria. The ideal candidate will have a strong FMCG background with extensive experience in developing and executing brand strategies, driving business growth, and managing high-impact marketing initiatives within the beverages industry.

The role demands a strategic marketer with proven expertise in brand building, consumer insights, innovation, portfolio management, and commercial execution in highly competitive markets.

Key Responsibilities:

1. Brand Strategy & Growth:

- Develop and execute long-term brand strategy for the CSD portfolio.
- Drive market share, volume, revenue, and profitability.
- Strengthen brand equity through effective positioning and consumer engagement.
- Lead annual brand planning and strategic marketing initiatives.

2. Marketing & Consumer Insights:

- Develop annual marketing plans and integrated marketing calendars.
- Identify consumer trends and translate insights into actionable marketing strategies.
- Drive brand awareness, consumer acquisition, and loyalty.
- Conduct market research and evaluate campaign effectiveness.

3. Campaign & Media Management:

- Plan and execute ATL, BTL, Digital, Social Media, and Experiential marketing campaigns.
- Manage creative, media, digital, and activation agencies.
- Measure campaign performance and optimize marketing ROI.

4. Portfolio & Innovation:

- Manage the complete CSD product portfolio.
- Identify opportunities for product innovation, renovation, and line extensions.




- Lead new product launches and commercialization initiatives.
- Work closely with R&D; and Supply Chain for successful product execution.

5. Commercial & Trade Marketing:

- Partner with Sales teams to develop Go-to-Market (GTM) strategies.
- Design channel-specific promotions and trade activation programs.
- Improve in-store visibility and execution across Up-to-date Trade and General Trade.
- Support distributor engagement and retail excellence initiatives.

6. Business & Financial Management:

- Own the annual marketing budget and ensure effective allocation of resources.
- Monitor business performance, pricing, profitability, and return on marketing investment (ROMI).
- Deliver sustainable business growth while maintaining cost efficiency.

7. Market Intelligence:

- Monitor competitive activity, pricing, product launches, and market dynamics.
- Identify emerging consumer and industry trends.
- Recommend strategic actions based on market intelligence.

8. Cross-functional Collaboration:

- Work closely with Sales, Finance, Supply Chain, Manufacturing, Procurement, R&D;, Commercial Excellence, and External agencies and partners.

Candidate Profile:

- Minimum 12 to 15 years of progressive experience in FMCG/Beverages marketing.
- Minimum 6 to 8 years in Brand Management or Category Management within Carbonated Soft Drinks or Beverage categories.
- Proven experience managing large consumer brands with national or regional responsibility.

Education:

- MBA (Marketing/General Management) from a premier B-school.
- Preferred MBA Pass-out: 2009- 2014.
- Bachelor's degree in Business, Marketing, Engineering, or a related discipline.

📌 Marketing Head - CSD Beverages-Nigeria (Mumbai)
🏢 Walk in Solutions
📍 Mumbai