Company Description

Some organizations are still trying to establish themselves. Others are building something designed to last.

At Unite, by The BRIQ Group , we are transforming affordable living, creating thoughtfully designed communities that deliver real value and quality. We are building with an enterprise-grade mindset and a long-term ambition: a diversified, professionally run group. Marketing is central to that journey, and we are now building this capability in-house .

This is a foundational role. As our first dedicated in-house marketing hire, you will own the marketing function end-to-end across our projects and the founder’s personal brand and progressively bring in-house the work that currently sits with external agencies. We are looking for someone ambitious,

hands-on, and self-driven, who wants to build a function from the ground up rather than simply maintain one.

What Makes This Role Different

- You own marketing, not just coordinate it. This is a builder’s role; strategy and hands-on execution, both.
- You will gradually bring marketing in-house, reducing our dependence on outside agencies over time.
- You will personally lead the founder’s branding and social presence, not only the company’s.
- You will touch everything in real estate marketing: brand, digital, content, leads, launches, and events.

Role Description

End-to-End Marketing Ownership

- Plan and execute marketing campaigns for residential and commercial projects.
- Own consistent brand communication across every channel and touchpoint.
- Lead project launches, site events, exhibitions, and promotional activities end-to-end.




- Coordinate with sales to ensure marketing translates into walk-ins, enquiries, and closures.

Founder & Personal Branding

- Build and manage the founder’s personal brand and social presence (LinkedIn, Instagram,

YouTube, and other platforms).
- Own the founder’s content calendar: ideation, scripting, shoot coordination, editing direction,

posting, and engagement.
- Position the founder as a credible voice in real estate and entrepreneurship through consistent,

high-quality content.
- Track reach, engagement, and audience growth, and continuously refine what works.

Digital Marketing & Content

- Run and optimize campaigns across Google, Meta, YouTube, and other platforms.
- Monitor campaign performance; report on lead generation, cost per lead, and conversions.
- Manage website content and updates.
- Produce marketing content in-house: creatives, copy, and short-form video; reducing reliance on external creative agencies over time.

Lead Generation & Campaign Management

- Track all marketing-generated leads and hand off cleanly to the sales team.
- Analyze campaign effectiveness and recommend improvements.
- Maintain marketing databases, dashboards, and campaign records.
- Monitor competitor activity and market trends.

Bringing Marketing In-House





- Progressively transition activities currently outsourced to agencies — creative, media buying,

social, and content — into in-house execution.
- Build the SOPs, tools, templates, and processes that make in-house marketing repeatable and scalable.
- Manage the transition carefully so there is no drop in output, quality, or lead flow during the shift.

Vendor & Agency Management (Transitional)

- While the transition is underway, manage creative agencies, printers, event partners, and digital vendors.
- Ensure timely, on-quality delivery of all marketing materials and campaign assets.
- Manage marketing inventory — brochures, standees, and promotional material.

Reporting & Budgets

- Prepare weekly and monthly marketing performance reports.
- Track campaign budgets and marketing spends against plan.
- Maintain clean records of marketing activities and vendor documentation.

Qualifications

- Graduate in Marketing, Business Administration, Mass Communication, or a related field.
- 1-3 years of marketing experience, preferably in real estate.
- Hands-on with digital platforms and content creation, someone who can do the work, not only brief an agency.
- Experience building a personal or founder brand is a strong advantage.
- Comfortable owning a function solo and building it from scratch, with high ownership and low supervision.
- Strong communication, coordination, and organizational skills.
- Proficient in Google Sheets, Excel, and PowerPoint; familiarity with design and video tools (Canva,

CapCut, or similar) is a plus.
- Able to manage multiple projects at once in a rapid-paced environment.

📌 Marketing Executive (Pune)
🏢 Runal Group
📍 Pune