Duration: 3–6 Months (with potential for a full-time role)
Company: West Coast About West Coast
West Coast is a premium lifestyle apparel brand inspired by the coast and designed for urban living.
Our philosophy is simple
Born by the Coast. Raised in the City.
We believe clothing should represent a lifestyle—not just a trend. Every product, campaign, and customer experience is built around freedom, craftsmanship, adventure, and timeless design.
We’re looking for someone who wants to build a brand from day one, not just manage social media. About the Role
This is a hands-on role for someone passionate about branding, marketing, fashion, and storytelling.
You’ll work directly with the founders to execute marketing initiatives, grow the brand, manage campaigns, and help shape the customer experience.
If you want to learn how a premium consumer brand is built from the ground up, we’d love to meet you.
Key Responsibilities: Brand & Content
· Plan and manage the social media content calendar.
· Write engaging captions aligned with the brand voice.
· Coordinate content shoots and campaign execution.
· Maintain consistency across all digital touchpoints.
· Assist in developing seasonal campaigns.
Digital
Marketing
· Manage Meta advertising campaigns.
· Monitor campaign performance and prepare reports.
· Assist with audience research and campaign testing.
· Coordinate website banners and landing pages. Community & PR
· Build relationships with communities,Enthusiasts and lifestyle partners.
· Assist with brand collaborations and partnership outreach.
· Manage Conversations around the brand. Website & CRM
· Upload products and blogs.
· Manage email marketing campaigns.
· Assist with WhatsApp marketing.
· Track website analytics and customer behaviour.
Market
Research
· Research global fashion and lifestyle brands.
· Identify emerging trends and customer insights.
· Prepare competitor analysis reports.
· Recommend recent marketing ideas backed by research. Who We’re Looking For
We’re less interested in degrees and more interested in curiosity, creativity, and ownership.
You should
· Have strong communication and writing skills.
· Be genuinely interested in fashion, branding, and lifestyle businesses.
· Enjoy creating content and telling stories.
· Be proactive and comfortable taking initiative.
· Think creatively while remaining detail-oriented.
· Be eager to learn and experiment.
Preferred
Skills
· Instagram & Meta Business Suite
· Meta Ads Manager
· Canva
· Shopify (preferred)
· Google Analytics (basic understanding)
· AI productivity tools
· Microsoft Excel / office
· Basic photo and video editing What You’ll Learn
· Brand strategy
· Consumer psychology
· Performance marketing fundamentals
· E-commerce operations
· Content marketing
· PR and collaborations
· Community building
· Startup execution You’ll work directly with the founders, gaining exposure to real business decisions and the opportunity to help shape a premium lifestyle brand from its earliest stages.
We’re looking for people who think, create, and take ownership—not just people who tick boxes.