Job Title: Marketing Assistant / Manager (Lead Generation & Digital Marketing)

Company: Rangani Engineering Pvt Ltd

Location: Shapar, Veraval, Rajkot

Job Type: Full-time

Experience:

- 1-5 years of marketing / sales experience

Key Responsibilities:1. Lead Generation & Prospecting

- Generate B2B leads via email campaigns, cold calling, LinkedIn outreach, and digital marketing.
- Manage and optimize TradeIndia, IndiaMART, and other B2B portals for lead generation.
- Use data scraping tools (e.g., Apollo, Lusha, or custom scripts) to extract potential client data.
- Maintain a structured lead database (Excel/CRM) for sales follow-ups.

2. Digital Marketing & B2B Portals

- Handle company profiles on TradeIndia, IndiaMART, IndustryNet, and other platforms.
- Run paid campaigns on B2B marketplaces to boost inquiries.
- Monitor competitor activities and adjust strategies accordingly.

3. Content & Brand Communication

- Write product descriptions, blog posts, case studies, and email templates.
- Prepare sales pitches, presentations (PPT), and marketing collaterals.
- Assist in social media updates (LinkedIn, Facebook, Instagram) for brand visibility.

4. Sales Support & Funnel Management

- Qualify leads and pass them to the sales team with proper documentation.




- Track lead conversion rates and optimize follow-up processes.

5. Data Mining & Market Research

- Scrape and analyze industry data, client lists, and competitor info.
- Identify new business opportunities through online directories, exhibitions, and trade shows.

Required Skills & Qualifications:

- Must-Have:
- Experience in B2B lead generation (cold calling, email marketing, TradeIndia/IndiaMART).
- Strong Excel/data management skills (filtering, sorting, CRM updates).
- Basic digital marketing knowledge (Google Ads, LinkedIn, SEO).
- Good content writing & PPT-making ability (for proposals, pitches).
- Experience in engineering/manufacturing sector marketing.
- Knowledge of CRM tools (Zoho, Salesforce, HubSpot).

Why Join Us?

- Direct impact on business growth with measurable KPIs.
- Hands-on experience in B2B industrial marketing.
- Learn and Grow various skills with best machinery manufacturing company in India.

How to Apply? Send your resume and a short sample (e.g., a cold email template, TradeIndia product description, or a PPT slide) to [Your Email] with the subject:

"Marketing Role – [Your Name] – [Years of Exp]."

Job Types: Full time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Assistant (Rajkot)
🏢 Rangani Engineering
📍 Rajkot