Market Research Analyst – Branding

Department: Branding

Location: Chandigarh University, Mohali

Experience: 2–5 Years

Employment Type: Full time

Reporting To: Branding Head / Director – Branding

Job Summary

Chandigarh University is looking for a detail-oriented and analytical Market Research Analyst to support the Branding team through market intelligence, consumer insights, and competitor analysis. The role involves researching higher education trends, evaluating branding campaigns, monitoring competitors, and providing data-driven recommendations to strengthen the University's market position and brand visibility.

Key Responsibilities

Conduct primary and secondary market research on the higher education sector, student behavior, and admission trends.

Analyze market opportunities and identify emerging trends to support branding strategies.

Monitor competitor universities, their marketing campaigns, digital presence, admissions strategies, and new program launches.

Prepare competitor benchmarking and market intelligence reports.

Design and analyze surveys, feedback forms, and research studies to understand student and stakeholder preferences.

Measure the effectiveness of branding and marketing campaigns using relevant performance metrics.

Develop dashboards, MIS reports, and presentations using Excel, Power BI, Google Analytics, and other analytical tools.

Track digital trends, social media performance,



online reputation, and brand sentiment.

Provide research-based recommendations for brand positioning, communication strategies, and audience targeting.

Collaborate with Branding, Digital Marketing, Admissions, Media, and external agencies to support strategic initiatives.

Required Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Economics, Statistics, Market Research, or a related field.

2–5 years of experience in Market Research, Business Intelligence, Marketing Analytics, or Brand Research.

Experience in the Education, EdTech, or Higher Education sector will be preferred.

Required Skills

Strong analytical and problem-solving abilities.

Proficiency in Microsoft Excel, Power BI, Google Analytics, and data visualization tools.

Knowledge of market research methodologies and statistical analysis.

Experience with survey tools such as Google Forms, SurveyMonkey, or Qualtrics.

Excellent report writing and presentation skills.

Understanding of digital marketing metrics and consumer behavior.

Strong communication, stakeholder management, and attention to detail.

Preferred Skills

Knowledge of SQL, SPSS, Tableau, or similar analytical tools.

Experience in competitor intelligence and brand tracking.

Familiarity with social listening and digital analytics platforms.

📌 Market Research Analyst (India)
🏢 Chandigarh University - HR Department
📍 India