02 Aug
|
Indus Technopride
|
Delhi
02 Aug
Indus Technopride
Delhi
We are looking for MARCOM (Marketing Communications) Manager with 8+ years of experience, here's a solid ATS-friendly experience section suitable across multiple industries such as Energy, Pharmaceuticals, IT, Manufacturing, Telecom, Retail, and BFSI client for Delhi location
MARCOM Manager | 8+ Years of Experience
Industries: Energy | Pharmaceuticals | Information Technology | Manufacturing | Telecom | Banking & Financial Services | Retail
Key Responsibilities & Achievements
- Developed and executed integrated marketing communication strategies aligned with business objectives, brand positioning, and revenue growth.
- Led multi-channel marketing campaigns across digital, print, social media, email, events, PR, and partner marketing.
- Managed end-to-end campaign planning, budgeting, execution, and performance analysis for regional and global markets.
- Collaborated with Sales, Product, Business Development, and Executive Leadership teams to create impactful go-to-market (GTM) strategies.
- Built and maintained a consistent brand identity across all internal and external communication channels.
- Developed high-quality marketing collateral including brochures, case studies, white papers, presentations, product datasheets, newsletters, and customer success stories.
- Planned and executed corporate events, industry conferences, webinars, exhibitions, product launches, and customer engagement initiatives.
- Managed public relations activities, media communications, analyst relations, press releases, and crisis communication.
- Led digital marketing initiatives including SEO, SEM, PPC, social media marketing, email automation, and content marketing.
- Worked closely with creative agencies, designers, content writers, and digital marketing partners to deliver high-impact campaigns.
- Managed corporate websites, landing pages, and digital assets to enhance customer engagement and lead generation.
- Monitored campaign KPIs including ROI, website traffic, conversion rates, customer engagement, and marketing-qualified leads (MQLs).
- Conducted market research, competitor analysis, and customer segmentation to identify growth opportunities and optimize marketing strategies.
- Developed employer branding and internal communication initiatives to strengthen organizational culture and employee engagement.
- Managed annual marketing budgets, vendor relationships, procurement, and agency performance while ensuring cost optimization.
- Ensured compliance with brand guidelines, regulatory standards, and industry-specific communication requirements.
- Leveraged marketing automation platforms and CRM systems to improve campaign efficiency and customer lifecycle management.
- Mentored and managed cross-functional marketing teams while fostering collaboration, creativity, and continuous improvement.
Industry Experience
Energy
- Developed communication campaigns promoting sustainability initiatives, renewable energy solutions,
and corporate social responsibility (CSR) programs.
- Supported product launches and stakeholder engagement for utilities, oil & gas, and clean energy businesses.
Pharmaceutical
- Managed compliant marketing communications for healthcare products while adhering to regulatory guidelines.
- Created educational content, physician engagement campaigns, patient awareness programs, and scientific marketing materials.
Information Technology
- Led B2B marketing campaigns for enterprise software, cloud, AI, cybersecurity, and digital transformation solutions.
- Developed thought leadership content, solution briefs, customer case studies, and demand generation campaigns.
Core Skills
- Marketing Communications (MARCOM)
- Brand Strategy & Management
- Integrated Marketing Campaigns
- Digital Marketing
- Content Strategy & Development
- Product Marketing
- Corporate Communications
- Public Relations (PR)
- Event & Webinar Management
- Social Media Marketing
- SEO & SEM
- Email Marketing & Marketing Automation
- Go-to-Market (GTM) Strategy
- Lead Generation & Demand Generation
- Media Planning & Buying
- Market Research & Competitive Analysis
- Budget & Vendor Management
- Stakeholder Management
- Campaign Analytics & ROI
- Team Leadership
This experience is suitable for Senior MARCOM Manager, Marketing Communications Manager, Brand Communications Manager, Corporate Communications Manager, or Marketing Manager roles and is optimized for ATS screening across multiple industries.WeRole & responsibilities
Preferred candidate profile
Perks and benefits
📌 Marcom Manager (Delhi)
🏢 Indus Technopride
📍 Delhi