Reporting To: Managing Director Role Summary :

D2C Manager will be responsible for driving the end-to-end D2C business across UCL's five brands—AGARO, LuvLap, EverEve, KareIn and DiSano. The role will own ecommerce growth, digital marketing, customer experience, operations, technology, and team management to achieve business and profitability goal s.

Key Responsibilit ies

- Own the complete D2C business across all brand websites, including revenue, growth and profitabil ity.
- Lead and manage the D2C team covering ecommerce operations, content, customer support, digital marketing and technol ogy.
- Manage Shopify stores, ensuring optimal customer experience, merchandising, pricing, promotions and website performa nce.
- Oversee product listings, content, digital assets and all ecommerce marketing collater als.
- Drive SEO, conversion rate optimization (CRO), CRM, retention marketing and overall website traf fic.
- Manage end-to-end order processing, fulfilment, returns, refunds and backend ecommerce operati ons.




- Lead the customer support team and ensure superior customer satisfaction and service lev els.
- Manage WhatsApp Bot, WhatsApp Marketing Automation, QR Code ecosystem and customer engagement platfo rms.
- Own ecommerce technology stack, including marketplace integrations, social media scraping, competitor monitoring and AI-powered marketing to ols.
- Track business KPIs and present periodic performance reviews to the Managing Direc tor.

Desired Pr ofile

- 10–15 years of experience in D2C, Ecommerce or Digital Commerce, with at least 5 years in a gency.
- Robust hands-on experience with Shopify, SEO, CRM, marketing automation and ecommerce opera tions.
- Proven experience in leading cross-functional teams and scaling consumer b rands.
- Strong analytical, commercial and people management skills with a customer-first mi ndset.

📌 Manager-C (Kolkata)
🏢 Universal Corporation
📍 Kolkata