Role & responsibilities:

- Own and execute XEDs brand positioning across Enterprise Business and Public Programs channels, ensuring consistency and premium quality across all markets and touchpoints.

- Develop and manage high-quality marketing collateral including program brochures, presentations, advertising creatives, videos, landing page assets, and event materials in adherence to university partner brand guidelines.

- Write, edit, and review brand content for campaigns, social media, websites, email communications, event collateral, and marketing materials.

- Support planning and execution of digital marketing campaigns across LinkedIn, Meta, email, and web channels to drive engagement, lead generation, and brand visibility.

- Act as the custodian of XED and university partner brand guidelines, ensuring compliance across all communications, creative assets, and external representations.

- Conceptualize, plan, and execute executive-level events, roundtables, masterclasses, webinars, and partner engagements across India, UAE, KSA and the USA.

- Manage end-to-end event execution including vendor selection, venue coordination, branding, merchandising, logistics, AV requirements, and post-event evaluation.

- Operate and manage marketing tools such as Canva Pro, Mailchimp, Brevo,



SurveyMonkey and other digital platforms required for campaign execution.

- Collaborate with internal stakeholders, external agencies, vendors, and university partners to deliver integrated marketing initiatives.

- Contribute to the branding and user experience of XEDs website and digital properties by providing creative direction and content inputs.

- Monitor market trends, competitor activities, customer insights, and emerging brand practices to strengthen XEDs market positioning.

- Track and analyze campaign and brand performance metrics and recommend improvements to maximize effectiveness and ROI.

Preferred candidate profile:

- Master's degree in Marketing, Communications, Mass Media or a related field.

- 5-8 years of experience in brand management, marketing communications, content marketing, or related roles.

- Experience in developing marketing collateral, content, digital campaigns, and event execution.

- Proficiency in design, email marketing, and survey tools such as Canva, Mailchimp, Brevo and SurveyMonkey.

- Strong written and verbal communication skills with the ability to create content for professional and executive audiences.

- Experience in executive education, higher education, skilled services, consulting or other premium B2B or B2C sectors will be preferred.

📌 Manager - Brand (Mumbai)
🏢 XED Institute Of Management
📍 Mumbai