About the Role

Publicis Media is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives . The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

Key Responsibilities

- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
- Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
- Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
- Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.
- Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients.
- Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
- Ensure implementation of tracking,



conversion measurement, pixels, and UTM tagging where applicable.
- Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
- Maintain campaign documentation, pacing reports, and post-campaign analysis.

Required Skills & Qualifications

- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of branding campaigns , digital media planning, and campaign execution.
- Experience managing budgets and optimizing campaigns for branding KPIs.
- Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking.
- Strong analytical skills with proficiency in Excel/Google Sheets and reporting dashboards.
- Excellent communication and stakeholder management skills.
- Ability to work in a fast-paced agency workplace managing multiple client accounts.

Preferred Qualifications

- Experience working in a media agency or digital advertising agency.
- Google Ads and Meta Blueprint certifications are preferred.
- Exposure to DV360, Campaign Manager 360, or other ad tech platforms is an added advantage.
- Experience working with large enterprise or FMCG, Auto, Retail, or BFSI brands is desirable.

📌 Manager- Biddable Media (India)
🏢 Publicis Groupe India
📍 India