Senior Graphic Designer – Drig Digital What You'll Do Ad Creative & Performance Design - Design high-performing ad creatives for Meta, Google, and display campaigns.

- Create multiple variants for A/B testing with different hooks, CTAs, formats, and layouts.
- Iterate on designs based on performance feedback from the performance team.
- Build reusable templates and design systems that improve production speed without compromising quality.
- Develop performance-focused creatives that balance strong visual appeal with measurable results.

Social

Media & Content Design - Design across all formats including carousels, reel covers, stories, posts, thumbnails, banners, and other digital and printable assets.

- Maintain visual consistency across content calendars for multiple brands.
- Adapt creative for platform-specific best practices, including aspect ratios, safe zones, and text limitations.
- Collaborate with content, marketing, and video teams to ensure design supports the overall creative direction and campaign goals. Branding & Packaging Design - Lead and support branding projects, including logo design, brand identity systems, colour palettes, typography, visual guidelines, and brand assets.
- Design packaging for products across print and digital mockups while ensuring consistency with the overall brand identity.
- Create client-facing collateral such as pitch decks, one-pagers, proposals, presentations, and campaign reports.
- Ensure every design output aligns with established brand guidelines and quality standards.
- Support new business pitches with high-quality visual concepts and presentation materials. Team Leadership & Collaboration - Lead and mentor junior designers by providing constructive feedback, design direction, and creative guidance.
- Review creative work before delivery to ensure quality, consistency, and brand alignment.
- Follow and improve design workflows, naming conventions, file organisation, and production standards.
- Participate in creative brainstorming sessions,



internal reviews, client presentations, and pitch discussions.
- Proactively identify design challenges and recommend creative solutions throughout the project lifecycle.

What You

Are NOT Expected to Do - Write copy or marketing content for designs (you'll collaborate with a dedicated copy team).

- Handle end-to-end video production or advanced motion graphics (basic motion skills are a bonus).
- Manage client relationships independently or attend client meetings without support.

Tools

You'll Use - Adobe Photoshop and Illustrator (required, daily use)

- Figma for collaborative design and presentations
- Adobe After Effects for basic motion graphics and animation (nice to have)
- Canva for quick template-based production when required What We're Looking For Required - 3–5 years of graphic design experience, preferably in an agency, branding, or performance marketing environment.
- A strong portfolio demonstrating expertise in ad creatives, social media design, branding, packaging design, and marketing collateral.
- Advanced proficiency in Adobe Photoshop and Illustrator.
- Strong understanding of design fundamentals including typography, hierarchy, colour theory, layout, and composition.
- Experience leading or mentoring designers while maintaining high creative standards.
- Ability to manage multiple brands and projects simultaneously without compromising quality.
- A sharp eye for designs that not only look excellent but also perform effectively across digital platforms.
- Highly organised, reliable, detail-oriented, and comfortable working under tight deadlines. Preferred - Experience designing performance marketing creatives for Meta Ads, Google Display, and other paid media platforms.
- Basic motion design or animation skills using After Effects or Premiere Pro.
- Experience delivering complete branding projects from concept to execution.
- Packaging design experience across FMCG, retail, D2C, or consumer brands.
- Ability to thrive in a fast-paced environment with quick turnaround times while maintaining attention to detail.

📌 Lead Visual Communication Designer (Chennai)
🏢 Drig Digital
📍 Chennai