Role Job Title - Senior Product Sales Manager - Cash Management Function Department - Wholesale Banking Job Purpose To work closely with Wholesale Bank- Financial Institution Group FIG and NBFC RMs for transaction banking and liability product sales along with acquiring new clients within the FIG segment To contribute in growth of average CASA balances and clocking Fee Income by scoping and cross selling of transaction banking products within the target client space Roles and Responsibilities Manage transaction banking requirements of FI and NBFC clients as well as manage relevant regulatory relationships Prospect and identify FI and NBFC clients with solid Transaction Banking potential Activate the wish-list of FIS and NBFC clients as identified on Transaction Banking and grow the overall business Focus on increasing Current Account Balances and generating Fee based income from identified FI and NBFC clients and prospects Provide inputs on products service levels and product features to product and strategy teams to help develop a best-in-class Transaction Banking suite of products Provide inputs on sales strategy for setting up transaction banking services for FI and NBFC clients Own articulate and execute business strategy covering product development management sales and service delivery to achieve cash management and trade targets Develop an excellent working rapport with all stakeholders for effective execution of responsibilities Gather market knowledge and feedback on competition benchmarking for consistent evaluation of in-house offerings Work closely with Product and Operations teams for process re-engineering and product enhancements which would assist in increasing the stickiness of the clients Identifying and forging strategic alliances in the BFSI segment for delivery of innovative solutions to clients