Job Title: Lead Generation Specialist (Meta & Google Ads)

Location: Bhopal /Indore (M.P.)

Experience: Minimum 1 Year

Employment Type: Full-time | On-site

Working Hours: 10am to 6pm (Monday - Saturday)

Job Overview

Brint Marketing Solution is looking for a data-driven and performance-focused Meta & Google Ads Specialist with proven experience in EdTech lead generation . The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta and Google platforms to generate high-quality leads while maintaining strong campaign performance and ROI.

The candidate should have hands-on experience in scaling lead generation campaigns, optimizing cost per lead (CPL), and driving consistent results for educational products or services.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads .
- Generate high-quality leads for Ecoholics' educational programs while achieving CPL and ROI targets.
- Create, test, and optimize ad copies, creatives, audiences, landing pages, and lead generation funnels.
- Monitor and improve campaign performance using key metrics such as CPL, CTR, Conversion Rate, ROAS, and Lead Quality.




- Conduct A/B testing to improve campaign performance and scalability.
- Manage daily advertising budgets and maximize return on ad spend.
- Coordinate with the design, content, and marketing teams for campaign execution.
- Prepare performance reports, insights, and optimization recommendations.
- Stay updated with the latest platform updates, advertising trends, and performance marketing strategies.

Requirements & Skills

- Bachelor's degree in Marketing, Business, or a related field (preferred).
- Minimum 1 year of hands-on experience managing Meta Ads and Google Ads campaigns.
- Proven experience in EdTech lead generation is mandatory.
- Strong understanding of lead generation funnels, landing pages, and CRM integration.
- Experience with Google Analytics, Meta Business Manager, Google Tag Manager, and conversion tracking.
- Strong analytical skills with the ability to optimize campaigns based on performance data.
- Excellent communication and coordination skills.
- Results-oriented mindset with a solid focus on lead quality, CPL optimization, and ROI.

Good to Have

- Exposure to Ed-Tech lead generation
- Knowledge of automation tools, email marketing, or WhatsApp marketing

📌 Lead Generation Specialist (Meta & Google Ads) (Indore)
🏢 Brint Marketing Solutions
📍 Indore