Job Title

Campaign Coordinator Telemarketing & Lead Generation

Job Summary

We are seeking a proactive and target-driven Campaign Coordinator to manage and execute telemarketing campaigns across the UK, USA, Australia, and India markets. The role involves working on various campaign types including Tele, SQL, HQL, BANT, Waterfall, and Survey campaigns while ensuring daily qualified lead targets are consistently achieved.

Key Responsibilities

- Execute outbound calling campaigns for international markets (UK, USA, Australia, and India).
- Work on multiple campaign types including:

- Tele Campaigns

- SQL (Sales Qualified Leads)

- HQL (Highly Qualified Leads)
- BANT (Budget, Authority, Need, Timeline)

- Waterfall Campaigns

- Survey Campaigns
- Generate and qualify leads based on campaign-specific criteria.
- Achieve daily qualified lead targets ranging from 2 to 5 qualified leads per day.
- Conduct prospect research and validate contact information.
- Maintain accurate records of calls, conversations, and lead statuses in CRM systems.
- Schedule appointments and follow-up activities for sales teams where required.
- Ensure compliance with campaign guidelines, quality standards, and client requirements.
- Track daily performance metrics and submit campaign reports.
- Collaborate with Team Leads,



Quality Analysts, and Operations teams to improve campaign outcomes.
- Handle objections professionally and identify customer needs effectively.
- Maintain high levels of productivity, call quality, and conversion rates.

Required Skills & Qualifications

- Graduate or Undergraduate with relevant telemarketing/lead generation experience.
- 1–3 years of experience in B2B Lead Generation, Telemarketing, Inside Sales, or Demand Generation.
- Experience handling international campaigns (UK, USA, Australia, India).

- Good understanding of

- SQL

- HQL

- BANT Qualification

- Lead Nurturing

- Appointment Setting
- Strong verbal and written communication skills in English.
- Familiarity with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar tools.
- Ability to meet daily and monthly performance targets.
- Solid interpersonal, negotiation, and objection-handling skills.
- Comfortable working in rotational shifts aligned with international markets.

Key Performance Indicators (KPIs)

- Daily Qualified Leads Generated: 2–5
- Lead Quality Score
- Call Productivity
- Conversion Rate
- Appointment Set Rate
- Data Accuracy and CRM Hygiene
- Campaign SLA Adherence

📌 Lead Generation Executive (Pune)
🏢 Only-B2B
📍 Pune