Role &

- Responsibilities

- Client Engagement: Work closely with clients under the direction of the Analytics Lead/Director to provide both ad-hoc and project-based support.

- Tagging &
- Implementation:

Heavily involved in the implementation and configuration of Google Analytics 4 (GA4) properties primarily through Google Tag Manager (GTM) and other Tag management tools like Tealium.

- Documentation: Create comprehensive GA4 documentation, providing data layer and tracking specifications to app and web development teams.

- Quality Assurance: Perform mandatory QA and testing of GA4 implementations across both app and web data streams to isolate and troubleshoot data collection issues.

- Marketing Support: Support broader teams with tracking initiatives, including tagging and implementation for personalization and marketing pixels.

- Workflow Management: Operate efficiently within Jira Service Management to field, prioritize, and resolve client requests.

Preferred Candidate Profile

- Education &
- Experience:

Degree in IT,



Digital Marketing Analytics, or a related field with experience/internships focused on digital analytics or marketing analytics.

- Core Tech Stack: Proven experience implementing, configuring, and customizing Google Analytics 4 (GA4) deployed via Google Tag Manager (GTM).

- Technical Skills: Baseline knowledge of HTML and JavaScript to isolate and manipulate DOM elements.

- App Tracking: Fundamental knowledge of GA4/Firebase app tracking.

- Data &

- Visualization (Plus):

Exposure to BigQuery or data visualization tools like Looker, Tableau, or Power BI is a strong plus.

- Alternative TMS (Plus): Working knowledge of alternative tag management systems like Tealium or Segment.

- Soft Skills: Ability to articulate complex technical ideas clearly, adapt to a fast-paced setting, and manage client relationships effectively.

📌 Lead Analytics Engineer (Chennai)
🏢 Bounteous
📍 Chennai