About the role:

The Key Accounts Manager will lead business development across North India. The role is responsible for acquiring and growing strategic B2B customers, with a strong focus on international and national QSR chains, FMCG companies, food processors, cloud kitchens, and other large institutional food businesses.

The ideal candidate will have a proven track record in consultative B2B sales, strong industry relationships, and the ability to manage complex sales cycles while delivering sustainable business growth.

Duties & Responsibilities:

- Identify, prospect, and acquire new key accounts across North India.
- Develop business with international and domestic QSR chains, FMCG companies, food processors, cloud kitchens, commissaries, and other large food service customers.
- Build and nurture relationships with procurement teams, R&D;, quality assurance, operations, and senior decision-makers.
- Understand customer requirements and assist to develop tailored commercial and product solutions.
- Lead end-to-end sales cycles, including prospecting, presentations, negotiations, pricing, and contract closure.
- Collaborate with internal teams including NPD, supply chain, quality and finance to ensure seamless onboarding and account management.
- Drive revenue growth, profitability, and long-term customer retention within assigned accounts.
- Monitor market trends, competitor activities, and emerging customer opportunities to identify new avenues for growth.
- Prepare sales forecasts, business plans, and regular performance reports.
- Represent the company at industry events, trade exhibitions, and customer engagements.
- Ensure achievement of monthly, quarterly, and annual sales targets.

Preferred Customer Segments

- International QSR chains
- National QSR brands




- FMCG companies
- Food processing companies
- Frozen food manufacturers
- Bakery and confectionery manufacturers
- Dairy and beverage companies
- Cloud kitchen operators
- Central kitchens and commissaries
- Institutional food service customers
- Modern food manufacturing businesses

Key Performance Indicators (KPIs)

- Current key accounts acquired.
- Revenue generated from new business.
- Achievement of sales and profitability targets.
- Customer retention and account growth.
- Pipeline value and conversion rate.
- Sales forecast accuracy.
- Customer satisfaction and relationship strength.

Travel Requirement

Frequent travel across North India to meet customers, develop new business opportunities, and support key accounts.

Qualifications and Experience

- Bachelor's degree in Business, Food Technology, Engineering, or a related discipline.
- MBA (Marketing or Sales) preferred.
- 5–10 years of experience in B2B sales or key account management.
- Experience selling ingredients, food solutions, packaging, food processing equipment, or related products to the food industry is highly preferred.
- Strong network within QSR, FMCG, and food processing sectors in North India.
- Demonstrated success in acquiring and managing large strategic accounts.

Knowledge, Skills and Abilities

- Excellent business development and negotiation skills.
- Strong relationship management and stakeholder engagement.
- Commercial acumen with the ability to identify growth opportunities.
- Solution-oriented and consultative selling approach.
- Strong presentation and communication skills.
- Ability to manage multiple high-value accounts simultaneously.
- Analytical mindset with proficiency in CRM systems and Microsoft Office.
- Self-motivated, proactive, and target-driven.

📌 Key Accounts Sales Manager (India)
🏢 NuTaste Group
📍 India