Responsibilities - Write compelling and original scripts for ad films, brand videos, and digital campaigns tailored to various platforms (TV, YouTube, Instagram, etc.).
- Collaborate closely with the creative team and clients to develop concepts and narratives that align with brand messaging.
- Craft punchy taglines, slogans, dialogues, and voice-over scripts that enhance brand recall and audience engagement.
- Adapt writing style based on brand tone, campaign goals, and target audience.
- Participate in brainstorming sessions to pitch creative ideas and campaign directions.
- Research market trends, competitor ads, and audience behavior to create impactful and relevant content.
- Edit and fine-tune scripts through multiple feedback rounds while ensuring clarity, emotional impact, and storytelling flow.
- Work under tight deadlines and manage multiple campaigns simultaneously with high attention to detail.
Qualifications - 1+ years of skilled experience as a Script Writer or copywriter in advertising, media, or production agencies.
- Strong portfolio showcasing ad films, video scripts, or campaign work.
- Excellent storytelling and concept development skills.
- Fluency in English with a knack for punchy, memorable writing.
- Proficiency in Hindi is required to develop scripts and content for regional and bilingual campaigns.
- Ability to think visually and work collaboratively with production and creative teams.
- Strong understanding of brand communication and consumer psychology.