Role & responsibilities

- Analyze the performance of media campaigns for our GMI brands in the US, identifying insights, trends, and opportunities for optimization across various media platforms, including TV, digital, social, and print.

- Analyze data to uncover key trends, growth drivers, and areas for improvement based on planned and actual spend.

- Develop & implement data-driven optimization strategies to enhance campaign performance, ensuring alignment with brand objectives and engagement goals

- Support the delivery of insights and recommendations by collaborating and communicating with MP&A; specialists and internal partners to ensure alignment and efficient execution of optimization tactics.

- Contribute to the delivery of actionable data-driven insights and recommendations that inform business decisions and support improvements to media effectiveness and efficiency.

- Effectively communicate and lead meetings, influence decision making by proactively reaching out to all stakeholders, ensuring timelines are met, meetings are productive and priorities are met timely.

- Support the development and maintenance of standardized KPI frameworks and reporting tools that enable transparent comparisons across channels, customers, and brands.





- Leverage standardized KPIs for monitoring campaign performance and provide inputs to continuously improve them.

- Partner with Media Measurement, Brand, and MP&A; teams to evolve measurement practices and support ongoing optimization efforts.

- Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform media optimization strategies.

Preferred candidate profile

Minimum Qualifications

- Bachelor's degree in marketing, Business, Analytics, or a related field.

- 5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role specifically with a Media Agency serving a large Global CPG client

- Ability to generate actionable insights to optimize brand strategy execution.

- Strong analytical, problem-solving, and data interpretation skills.

- Proficient in the use of Microsoft Excel, Navigating Tableau dashboards, R/SQL a plus

- Preferred Skills/ Job Experiences

- Experience working with MP&A; Specialists, Brand Teams, and Media Measurement & Analytics teams.

- Knowledge of both National and Commerce/Retail media investment, retail media.

📌 Job Opportunity_Media Planning & Analysis Optimization_Hybrid (Mumbai)
🏢 General Mills
📍 Mumbai