Location: Hinjewadi, Pune (Work From Office)

Experience Required: 3–6 Years

? Full time

? Salary: ₹6–12 LPA (Based on Experience) About The Role

We are looking for a highly driven and experienced Influencer Marketing Lead who can independently plan, execute, and scale influencer marketing campaigns across Instagram and YouTube for multiple fast-growing consumer brands.

This role is ideal for someone who understands creator marketing beyond just outreach — someone who can strategically plan budgets, estimate views/reach, manage CPM targets, drive quality traffic to Amazon and brand websites, and lead a team efficiently.

You will take ownership of influencer marketing operations, campaign execution, creator partnerships, reporting, and team management. What You’ll Be Responsible For

Lead end-to-end influencer marketing campaigns across Instagram & YouTube

Plan monthly influencer marketing strategies for multiple brands

Build campaigns based on target reach, CPM, engagement & conversion goals

Manage and mentor a team of 5+ influencer marketing executives

Identify, shortlist, negotiate and onboard relevant creators

Drive traffic to Amazon, Flipkart & brand websites through creator campaigns

Build long-term creator partnerships and affiliate collaborations

Coordinate with content, design & marketplace teams for campaign execution

Track campaign performance including

CPM

Reach

Engagement

CTR

Traffic

Conversions

ROI

Maintain influencer databases, campaign trackers and reporting systems

Ensure campaigns are delivered within timelines and budgets





Stay updated with Instagram & YouTube algorithm trends Ideal Candidate

3–6 years of experience in Influencer Marketing

Experience handling Instagram & YouTube creator campaigns at scale

Strong understanding of influencer marketing metrics and CPM planning

Experience managing influencer marketing teams

Strong communication and negotiation skills

Experience working with D2C, E-commerce or Consumer Brands preferred

Able to independently build campaign strategies and execution plans

Data-driven mindset with strong ownership mentality

Understanding of branding, storytelling and performance marketing Preferred Experience

Amazon-focused or D2C brand marketing experience

Experience working with lifestyle, home appliance, tech or pet brands

Hands-on experience using Google Sheets/Excel for campaign tracking

Experience working with creators from 10K to 1M+ followers

Understanding of paid amplification & creator whitelisting is a plus Why Join Us?

Opportunity to lead influencer marketing for multiple growing brands

Fast-paced startup environment with high ownership

Work directly on brand building, creator strategy & growth campaigns

Freedom to experiment with creative campaign ideas

Growth-focused role with long-term leadership opportunities Skills - Influencer Marketing • Instagram Marketing • YouTube Marketing • Creator Partnerships • Campaign Planning • CPM Planning • Team Management • Social Media Marketing • D2C Marketing • Performance Marketing • E-commerce Marketing • Brand Collaborations • Creator Outreach • Campaign Strategy • ROI Tracking.

📌 Influencer Marketing Team Lead (India)
🏢 Petray
📍 India